Tag: Usera

More Than 1 Million People Visit Plaza Río 2 In <1 Month

13 November 2017 – Press Release

On its first two days of opening (20 and 21 October), the Plaza Río 2  shopping centre recorded its highest footfall figures, with 86,000 visitors on each day, taking the average entry rate to 6,000 people per hour. 

Plaza Río 2 expects to receive 1,500,000 visitors between Black Friday and 6 January 2018, which marks the end of the Christmas campaign.

The Plaza Río 2 shopping centre is taking stock of its performance since it opened on 20 October 2017. And it is doing so with a round number. In just over 20 days, it has broken the threshold of 1 million visitors. This data reflects the fact that the public like the wide range of possibilities on offer there.

During its first two days of opening (20 and 21 October), it recorded its highest footfall figures, with 86,000 visitors on each one of those dates, which represents a spectacular average entry rate of 6,000 people per hour. Plaza Río 2 opened on a date that was not particularly well suited to trading, given the weather, which makes the 1 million visitor figure even more impressive. If we look at the days of the week that have received the most footfall, Saturdays are the busiest day so far, followed by the bank holidays.

In terms of where the visitors are coming from, it must be said that they are arriving from both sides of the banks of the Manzanares River. Plaza Río 2 represents a breath of fresh air for the area from a commercial perspective and, moreover, has managed to entice people from other parts of the capital. In short, the new public is on the lookout for new leisure spaces. The managers of the centre are very happy with the results obtained so far and state that they hope to receive 1,500,000 visitors between Black Friday and 6 January 2018.

With 160 establishments filling its 40,000 m2 space, the centre managed by the property developer Sociedad General Inmobiliaria de España (LSGIE) offers a unique shopping experience that has been enhanced by a very interesting gastronomic proposal. The Mirador de Plaza Río 2, with the largest restaurant terrace in Madrid (3,000 m2), is home to 9 dining premises, catering for every culinary taste.

With an investment of €200 million and 100% of the stores leased before it opened, the centre has created 1,800 direct jobs and provided employment to 2,000 people during the construction phase. Moreover, it has managed to attract brands that are not typically found in shopping centres, such as the case of Victoria’s Secret, Armani Exchange and H&M Home.

Plaza Río 2 comprises 6 floors, 3 dedicated to shopping, 2 to parking and 1 to dining. Its modern, urban and state-of-the-art style has made it a commercial attraction for visitors to the Matadero and Madrid Río, as well as for residents of Usera, Arganzuela and Madrid centre. Natural light is the main protagonist of the building, which is equipped with the most advanced systems in terms of energy efficiency and sustainability. It has 35 bays for recharging electric vehicles and the building’s lights automatically adjust the intensity of the light they emit depending on needs.

The French property developer Sociedad General Inmobiliaria de España (LSGIE) has been responsible for undertaking this project, which represents its eighth shopping centre in Spain and its fifth in the Community of Madrid, after it first ventured into the capital in 1983 with Madrid 2 La Vaguada.

Original story: Press Release

Translation: Carmel Drake

Atlético De Madrid Wants To Sell Operación Calderón Land For €3,300/m2

10 November 2017 – Cinco Días

Atlético de Madrid is looking to shake up the real estate sector with a record-breaking operation. The club is heating up the housing market with an operation to sell the plots on the site of its former Vicente Calderón stadium, through which it wants to achieve much higher prices than are currently being paid for land in the surrounding area.

The club, chaired by Enrique Cerezo and controlled by Miguel Ángel Gil, has engaged the consultancy firm CBRE to sell the plots of land, and the first round of offers have already been received. Atlético has already been sounding out potential buyers regarding a land asking price of €3,300/m2, according to four companies in the real estate sector, which would represent a record in this part of the Spanish capital.

That high land value would mean that the houses built on the site would have to be sold for approximately €6,000/m2, according to the calculations performed by several sources. That figure is equivalent to other more expensive areas in the capital and represents almost twice the current sales price of new build homes in the district of Arganzuela, where the stadium is located. According to the appraisal company Tinsa, new homes in this neighbourhood are currently being sold for prices ranging between €3,000/m2 and €4,000/m2, based on data as at 2017.

Specifically, Atlético is selling three plots of land, which have a total surface area of 63,076 m2, of which 57,094 m2 corresponds to residential use and the remaining 5,892 m2 to commercial use. Around 500 homes are expected to be built on the site. If the club manages to find a buyer willing to pay €3,300/m2, it will receive proceeds of €210 million. If the price ends up being €3,000/m2, the purchaser will have to spend around €190 million.

This urban planning operation is linked to the club’s change of stadium after it moved this season from its former pitch next to the Manzanares River to the new Wanda Metropolitan (…). Moreover, the football team needs to sell these plots to repay Inbursa – owned by the magnate Carlos Slim – for a €160 million loan that it was granted to build its new stadium.

The so-called Operación Mahou-Calderón, which also includes the adjacent plots on the site of the former brewery headquarters- but which are not included in the sale now being undertaken by Atlético – was approved by the municipal plenary in September. The buildability of that environment has decreased from 175,000 m2 to 147,000 m2 with respect to Ana Botella’s plan dated 2014.

Sources in the sector explain that CBRE has already received at least five offers during the first phase of the process, which is expected to close at the beginning of 2018. For the time being, it is not known whether any of these bids exceeds the figure of €3,000/m2 that Atleti is looking for (…).

Sources at the real estate consultancy firm Knight Frank calculate that the price of land in this neighbourhood amounts to a maximum of between €2,400/m2 and €2,800/m2. They explain that recent similar purchases in the district of Arganzuela, in the Méndez Álvaro area, for example, were closed for a price of between €2,000/m2 and €2,220/m2.

However, some experts in the residential market do believe that the €3,000/m2 threshold may be broken due to the high purchase pressure currently in play, primarily due to interest from international funds. They also consider that these plots are very attractive, located as they are in the Madrid Río area, and so they expect the degree of interest in them to be high.

Meanwhile, on the other side of the river, in the Usera area, Neinor Homes is marketing quite an exclusive development called Riverside at prices that exceed €4,000/m2, according to the portal Fotocasa, and the penthouses are going for €6,000/m2.

Original story: Cinco Días (by Alfonso Simón Ruiz)

Translation: Carmel Drake

Carmena Invites Landlords To Sell Homes To The Town Hall

10 May 2016 – El Mundo

On Monday, the mayoress of Madrid, Manuela Carmena (pictured above) announced that she had been speaking with the representative from the Sustainable Urban Development team, José Manuel Calvo, to evaluate the possibility of arranging a competition to find people willing to sell their homes to the Town Hall “as cheaply as possible”, for the purpose of using them as rented social housing.

“There is a tremendous need for housing”, but the stock owned by the Municipal Housing Company (EMVS) is very limited, lamented the mayoress on her visit to Usera as part of the “One month, one district” program, where she was accompanied by the Councillor-President of Usera, Rommy Arce and a representative from Territorial Coordination, Nacho Murgui.

Carmena said that the EMVS has homes ready for emergencies, but that the Town Hall is facing “difficulties because many (of those homes) are being illegally occupied”. Solutions include approving specific modifications to the rules for accessing the EMVS’s homes and obtaining more homes for use as rental social housing.

The councillor added that all of the homes up for sale in the EMVS “have been rented out, but there are not enough properties”. Another measure that has been evaluated is the construction of homes on free plots of land, although that is a much slower process.

The mayoress offered that response after a resident of Usera realised her situation when she was evicted, after failing to pay her mortgage repayments on time on three occasions, and another resident who has also had to squat “out of necessity”.

Original story: El Mundo

Translation: Carmel Drake