Hotelbeds Wants To End The Online Agency Duopoly

5 October 2017 – Expansión

The Mallorcan firm Hotelbeds wants to take on the titans of the world of online agencies and break the de facto duopoly, which is effectively dominated by Expedia and Priceline, the parent company of Booking. The company, controlled by the private equity firm Cinven and the fund Canada Pension Plan Investment (CPPI), owns the largest bedbank in the world and after its purchase of Tourico and GTA, is constituting itself as a “clear alternative” to connect hotels and intermediaries, explains Joan Vilà, the Chief Executive of Hotelbeds Group, speaking to Expansión.

“We have undertaken these acquisitions in record time and have almost doubled our size with the purchase of GTA and Tourico. We were already market leaders in terms of our bedbank and our new size puts us in the Champions League of major companies around the world”, says Vilà.

Cinven and CPPI acquired their stakes in the company a year and a half ago, after reaching an agreement with the German group TUI for almost €1,200 million. Since then, the firm has acquired Tourico – based in Orlando and Tel Aviv – and GTA – the commercial name for the Kuoni Group’s travel business, in which the fund EQT owned a stake – for a combined value of €1,300 million.

These acquisitions will allow the group to double in size, with an annual turnover of €7,000 million and a total workforce of 8,300 employees, of which 5,300 belong to the Bedbank division.

For Vilà, the scale of the integrated group will allow the controlled hotels to gain more autonomy. Currently, Hotelbeds works with 100,000 hotels and 64,000 intermediaries (travel agents, tour operators and airlines).

Integration process

Following these operations, the company is now working on its integration plan, which it expects to complete over the next 18 months. “We have decided to use the Hotelbeds platform. Within 18 months we will be working as a single company”.

In terms of strengthening the company’s inorganic growth, Vilà explained that, although he does not rule out making new purchases, the company is focused on the integration process for the time being. The group has not yet decided whether it will work under a single brand. “In the B2B business, the presence of the brand is very important and all three are very well-known”.

In terms of the leadership team, Joan Vilà will continue in his role as the CEO, with Carlos Muñoz as the Director General of Bedbank and responsible for managing the integration of the three businesses, and Andrés García responsible for the financial area of the resulting group. Moreover, Hotelbeds has announced the appointment of José Antonio Tazón as a senior non-executive director on the Board of Directors and as the Chairman of the Advisory Committee.

Original story: Expansión (by Rebeca Arroyo)

Translation: Carmel Drake

Cinven Offers €1,300M To Outbid EQT In Auction For Hotelbeds

27 April 2016 – Expansión

The private equity firm Cinven, which has invested heavily in Spain over the last two years, may take a leap forward if its bid for the Hotelbeds group goes ahead. TUI AG put the company up for sale at the end of 2015.

Sources close to the sales process indicate that Cinven has put an offer on the table, which values the tourism company at €1,300 million. The Nordic fund EQT is also participating in the bidding and sources do not rule out the possibility of other interested groups participating in what now seems to be the final stretch of the sales process of the Hotelbeds Group.

The company, a subsidiary of the Germany group TUI AG, works with 75,000 hotels all over the world and offers rooms to tour operators and travel agents around the globe. Hotelbeds, which receives more than 25 million hotel bookings per year, is one of the companies that emerged from the tourism sector thanks to new technologies and it has high growth projections.

Entry into the hotel segment

This would be Cinven’s first major foray into the hotel segment, but it would represent a return to the tourism business. Cinven, a fund headquartered in London, was created in 1977; it went on to acquire Amadeus in 2005, together with BC Partners.

The tourism sector’s technology provider, which was acquired from the major European airlines, was then delisted. In 2010, Cinven and BC Partners returned the company to the stock exchange and sold their shares.

Since its creation, Cinven has made acquisitions amounting to more than €70,000 million, specialising, above all, in investments with a significant technological component and always with holdings that exceed €100 million. (…).

Meanwhile, Hotelbeds has been on the market since last Autumn. Financial sources valued it at around €1,000 million. TUI had hoped to complete the sales process during the first three or four months of the year, and so a final agreement could be very close. Nevertheless, the emergence of the fund EQT in the process will intensify the Hotelbed operation.

Similarly, financial sources do not rule out that other funds may be preparing their own competitive offers.

Diversified portfolio

EQT, of Swedish origin, has assets under management of €29,000 million and its investment portfolio is very varied. In Spain, it holds stakes in two companies, Islalink and Parkia, which operate in the telecommunications and car park sectors, respectively.

EQT opened an office in Madrid in the middle of last year with the aim of looking for new investments in the Spanish and Portuguese markets. The fund hired a specialist team led by Fernando Conte, the former Chairman of Iberia and the tourism group Orizonia.

At the beginning of February, EQT bought the Swiss tourism group Kuoni for more than €1,100 million and, according to sources in the sector, it plans to integrate that business with the Hotelbeds Group.

For TUI AG, the sale of this company will mean saying goodbye to the online sector to focus on its traditional businesses: hotels and cruises. During the year to 30 September 2015, TUI AG generated revenues of more than €20,000 million, with an EBITDA of €1,069 million, up by almost 23%. Its shares closed at €13.09 on the stock exchange yesterday, up by 0.47%.

Original story: Expansión (by M.Á.Patiño and Y.Blanco)

Translation: Carmel Drake