Madrid Gets Ready for the Opening of 2,000 Luxury Hotel Rooms

7 January 2018 – Expansión

The hotel market in Madrid is enjoying a happy time. After years as the ugly ducking of Europe’s capitals, with barely any major luxury brands operating in the city, 2,000 luxury rooms are scheduled to open in the city centre over the next two years. “Spain had a very moderate number of five-star hotels in comparison with other global capital cities. Nevertheless, the Town Hall of Madrid implemented a strategic plan for tourism, which boosted the image of the city as a global destination and that attracted international companies, which are taking the city to their own tourist clients”, says Javier García-Mateo, Partner in Financial Advisory at Deloitte.

“The existing luxury hotel stock comprises around 5,000 rooms and over the next few years, another 2,000 rooms will be added, of which 1,000 will be new and the rest will be in renovated properties”, adds Félix Villaverde, Manager at Deloitte Financial Advisory.

The first hotel already opened over Christmas: the US hotel chain Hyatt Hotels has returned to Madrid, specifically, to the heart of the city with the opening of Centric Gran Vía Madrid, a five-star establishment with 159 rooms – including 16 suites (…). With an investment of €30 million, Hyatt has returned to Madrid, after leaving the management of another five-star hotel in the capital in 2009: the Villamagna.

During the first quarter of 2018, another five-star establishment is expected to open. In this case, it will be the chain VP in Plaza de España. It will contain 214 rooms, spread over 17 storeys, following an investment of €90 million (…).

Projects on the lookout for a brand

Some of the other new projects planned for this year in the luxury hotel market in Madrid have not yet been defined. They involve plans for the former Hotel Velázquez and the property owned by the fund KKH in Plaza de las Descalzas.

Last May, the Salazar family sold the Gran Hotel Velázquez for around €60 million. Now, the new owner, the real estate group Didra, is looking for a hotel partner to operate the renovated property. In the case of KKH’s property in Madrid, the negotiations are more advanced. The former headquarters of the Monte de Piedad de Madrid is being renovated to open a five-star hotel and a dozen brands have expressed their interest in operating it. The Park Hyatt, The Peninsula and Saint Regis, from the Starwood group, are the favourites in the running, according to sources in the sector (…).

In addition to these projects that still need to be defined, in 2019, several luxury establishments are due to open, including, the first Four Seasons Hotel in Spain, which will open in the Canalejas complex with more than 200 rooms.

Moreover, a four-star, but nevertheless high-profile, hotel is being created by the Mallorcan chain RIU, which will restore Edificio España, in disuse for a decade, to open a modern urban hotel with 650 rooms.

Meanwhile, Marriott Starwood, the largest hotel chain in the world, has teamed up with the Indian investor Harry Mohiani to open a five-star hotel in the former Hotel Asturias, in the same square as the Four Seasons (Canalejas). That property will have 160 rooms (…).

Prices

The opening of these new luxury hotels will have an impact on room rates, which already saw a significant increase in this niche last year.

“Revenue per room (RevPar) in the five-star segment in Madrid has grown by 6.4% p.a. in recent years, almost four times more than the average in other European centres, due not only to the increase in rates but also the better performance in terms of occupancy rates”, say sources at Deloitte.

“The arrival of new luxury operators in Madrid will drive up the price of five-star hotels in the city. In fact, after carrying out comprehensive renovations, we have already seen examples of hotels that have increased their rates by 50%. The most exclusive hotels will charge €750 per night during certain periods of the year”, they add.

Original story: Expansión (by Rocío Ruiz)

Translation: Carmel Drake

Igsa Made €16.1M Net Profit on Sale of Hotel NH Center de Valencia in 2016

5 December 2017 – Valencia Plaza

Inmobiliaria Guadalmedina SA (Igsa) closed 2016 with revenues of €36.8 million, a figure that was almost identical to the amount recorded in the previous year, according to the annual accounts filed by the company in the Mercantile Registry.

Nevertheless, the firm did see a significant change in its profits, which rose from €2.7 million in 2015 to €12.8 million last year. According to explanations provided by Enrique Ballester’s company in its annual accounts, that difference was due to “the sale of a hotel that the company had leased as well as to the sale of several offices”.

The hotel in question was the Hotel NH Center de Valencia, located next to the Nuevo Centro shopping centre. That property was divested during the first quarter of 2016 for an amount that the real estate company did not disclose on its balance sheet.

“We have recognised a net profit of €16.1 million and the reversal of an impairment associated with the properties amounting to €399,000”, reports the company. In other words, Igsa sold the hotel and the aforementioned offices for €16.1 million more than the price at which it had recognised them on its balance sheet.

The hotel has 192 rooms, including 20 superior category rooms, a couple of junior suites and one suite, according to details provided by the hotel chain on its website.

Original story: Valencia Plaza (by Dani Valero)

Translation: Carmel Drake

Four Seasons Arrives In Madrid With Suites Costing €12,000/Night

21 July 2017 – Expansión

At the beginning of 2019, when the 22 luxury homes are completed in the Canalejas Complex, the Four Seasons hotel will also open its doors. It will be the famous Canadian chain’s first establishment in Spain.

The hotel will contain 200 rooms, the smallest of which will have a minimum surface area of 45 m2 (a standard room) and the largest of which will span 400 m2 (the Presidential and Royal suites). “From the start, we were clear that the ideal brand for Madrid was Four Seasons. The city does not have any major luxury hotel operators, whereas Paris and London have 15 or 20”, explained Francisco Meliá, CEO at OHL Desarrollos.

The hotel is being designed by the team at Lamela Arquitectos (which is taking care of the entire project to restore the complex) and the US interior design studio Bamo. “Four Seasons estimate that around 65,000 people per year will visit the hotel”, said Meliá. “The brand did not have any hotels in Spain and so this is a very important milestone for it. In fact, the firm is now looking at other locations in Madrid and Marbella”, he added.

The objective of Four Seasons Canalejas will be to take advantage of the tourism that already comes to Spain, but also to attract a new luxury audience, says Meliá. “Four Seasons has a unique service culture. For example, there will be a ratio of two employees per room. Moreover, the staff receive unique training so that they never have to say no to a client”.

The rooms at the Four Seasons will be the most expensive in Madrid (currently, that record is held by the Villa Magna). “The hotel prices will range from €500 for a single room to €12,000 for a suite, per night.

In addition to the 200 rooms, the hotel will house two restaurants, an indoor swimming pool and a spa. “In the case of the restaurants, the staff serving will be employed by Four Seasons but we are talking with high-profile operators both from Spain and overseas regarding the management of the restaurant, given that the intention is for these restaurants to be set a new benchmark in the city, both for tourists and Madrilenians”, said Meliá.

Original story: Expansión (by Rocío Ruiz)

Translation: Carmel Drake

BBVA’s Turkish Partner Buys Hotel Villa Magna For €180M

6 March 2016 – Expansión

Another transaction has been closed in the five-star hotel sector in Madrid. Following the sales of the InterContinental and the Ritz, now Hotel Villa Magna is changing hands. Sodim, the Holding company owned by the Portuguese family Queiroz Pereira, has sold the hotel to the Turkish group Dogus, who will pay €180 million.

Sodim, which has been advised by JLL, has completed the operation that it launched at the beginning of 2015 and which it almost closed half way through last year with the Colombian investor Jaime Gilinksi as the buyer. In the end, the deal with Sabadell’s largest shareholder was suspended because of financing problems, which forced Sodim to make contact with other interested investors and delay the transaction close.

Price

The price agreed by Dogus is slightly lower than the amount agreed with Gilinski – €190 million – but it represents the minimum amount that Sodim set when it launched the process. The Portuguese Holding company paid the Japanese firm Shirayama €80 million for the property in 2001. Years later, Sodim closed the hotel, which is located on the Paseo de la Castellana, to modernise the facilities, involving expenditure of around €50 million. The construction work did not alter the building’s distinctive pink granite façade, but it did reduce the number of rooms down from 182 to 150, as well as increase the number of suites from 18 to 50. In 2009, when the hotel was reopened, Sodim decided to take over the management of the hotel, as it had already done with the Ritz in Lisbon, and it dispensed with Hyatt, which had operated the property for almost two decades.

Brand

Despite the change of ownership, the operating structure may be maintained, given that, according to market sources, the intention of Dogus is to operate the hotel by itself, without involving any international brands, which would somewhat ruin the intentions of Marriott and Starwood, who were negotiating with Gilinksi to take over the management of the hotel.

Dogus is a giant that comprises more than 250 companies and employs 50,000 people. It is BBVA’s partner in Garanti bank. The group, controlled by the Sahenk family, sold a 15% stake in Garanti to the bank led by Francisco González in July 2015 for €1,854 million, which increased BBVA’s shareholding to 39.9% and turned it into Garanti’s largest shareholder.

Founded in 1951, Dogus has interests in the financial, automobile, energy, real estate and tourism sectors, amongst others. The group, which is listed on the Istanbul stock exchange, imports and distributes vehicles from brands such as Volkswagen, Seat and Audi, amongst others. Around 74% of its revenues are generated by the automobile sector.

In 2014, Dogus recorded revenues of €3,231 million. Its tourism division comprises a travel agency and eight luxury hotels – five of which it owns. Some, such as the Park Hyatt and the Grand Hyatt in Instanbul are managed by an international brand. (…).

Original story: Expansión (by Y. Blanco)

Translation: Carmel Drake

Gilinski Acquires Hotel Villa Magna For €190M

30 June 2015 – Expansión

The Colombian investor has acquired the exclusive Madrilenian hotel for €190 million and is now negotiating the contract for the management of the property with the international hotel chains Marriott and Starwood.

The Colombian businessman Jaime Gilinski (pictured above) has agreed the acquisition of the Hotel Villa Magna in Madrid for €190 million. The proeprty is currently owned by Sodim, a holding company controlled by the Portuguese Queiroz Pereira family. The deal is expected to be signed within the next few days (…).

The transaction represents the largest hotel purchase in recent times in Madrid. Last month, the Ritz Hotel was sold to the Saudí group Olayan, in a joint venture with the Mandarin Group for €130 million; and in May 2014, Katara Hospitality purchased the Intercontinental Hotel for €70 million. The consideration also comes close to the €200 million paid by Qatari Diar in 2013 for the W Hotel in Barcelona.

The Queiroz Pereira group purchased Hotel Villa Magna in 2001 from the Japanese company Shirayama for €80 million, and spent a further €50 million on the refurbishment of the property.

The deal, coordinated by the real estate consultancy JLL, has been closed in record time since the process for marketing the property officially began less than a month ago and reflects the interest that exists for real estate assets in Spain. Gilinski’s offer exceeds the property’s asking price (€180 million) by €10 million.

Once the deal has been signed, Gilinski will focus on reaching an agreement for the management of the property. After ruling out other options, he is currently negotiating with two candidates, namely, Marriott and Starwood.

The hotel is currently operated by the Queiroz family following the departure of the US hotel chain Hyatt in 2009, which managed the property for almost two decades.

The Hotel Villa Magna has 150 luxury rooms, including suites (measuring between 30m2 to 290m2), following the refurbishment work undertaken by the former owners, between 2007 and 2009.

Commitment to Spain

The new owner of Villa Magna arrived in Spain in 2013 after acquiring 5% of Banco Sabadell. Since then, he has not only increased his stake in the bank to become the largest shareholder in the Spanish entity, he has also evaluated opportunities in other sectors, such as real estate.

Original story: Expansión (by Rocío Ruiz)

Translation: Carmel Drake