17 January 2017 – Inmodiario
According to the preliminary data that TC Group Solutions has extracted from the “Big Data Report about Consumer Behaviour in 2016”, the city of Madrid saw a 22.24% increase in its pedestrian traffic between 2015 ad 2016, to reach a global average of 5,981 pedestrians on its prime streets each day between the hours of 10h and 22.30h.
The increase in the city of Barcelona was less significant (1.38%), taking its global average to 5,703 pedestrians on its streets each day, whereby relegating it to second place in the absolute ranking, ceding the leadership position to Madrid.
The busiest days on the high streets in 2016 were 4 January in Madrid and 23 April (Saint Jordi) in Barcelona, with a daily average of 8,047 and 8,331 pedestrians, respectively.
If we analyse footfall by month, the figures show that the busiest months in 2016 were January in Madrid (6,408 pedestrians/day), September in Barcelona (5,951 pedestrians/day) and December for other Spanish cities with more than 200,000 inhabitants, where footfall exceeded 4,200 pedestrians/day.
These are the first conclusions to be extracted from the “Big Data Report about Consumer Behaviour in 2016”, compiled by TC Group Solutions and prepared using aggregate Big Data calculations, which are in turn based on thousands of data points, obtained daily from the more than 6,000 sensors that the company has installed in more than 25 countries around the world.
The full report contains pedestrian footfall data for the main shopping streets in Spain, which allows us to prepare a ranking of the high streets, as well as to calculate the price per potential client of each one, on the basis of rental prices. The report also dedicates a couple of chapters to consumer behaviour, measured through appeal ratios (entry into stores) and conversion ratios (sales) to calculate the profitability of retail businesses on specific high streets.
Original story: Inmodiario
Translation: Carmel Drake