4 February 2019 – Eje Prime
Sonneil is broadening its horizons. The Spanish proptech, founded in 2014 by the former director of the international team at Solvia, Alfredo Millá Ferrero, expects to close this year with turnover of €1.5 million, triple the figure recorded last year. The startup now has a portfolio comprising more than 3,700 homes, 1,000 of which it is marketing exclusively. Over the medium term, the company does not rule out entering new markets, although it is not something that it is considering for this year.
The company, headquartered in Alicante, specialises in the sale of new build second homes to foreigners on the Spanish coast. The company, which operates online only, relies on digital marketing to “minimise intermediaries and reduce costs”, explained Millá to Eje Prime.
“Selling to foreigners is a very opaque sector, and with lots of intermediaries, there is a very large accumulation of costs”, said the executive. “There has been a transformation in all sectors, except for the real estate sector, where we are still working with the same model”, he said.
Alongside Millá, the drivers behind the project were Albert Ribera, one of the founders of the portal Trovit; Juan Busquets, Partner at Busquets Abogados, and Juan Pedro Moreno, CEO of Accenture.
Since it was founded, Sonneil has carried out three rounds of financing, subscribed to in their majority by shareholders, but which have also given capital access to investors such as Domingo Caamaño and Vicente Rodero, former directors of BBVA, and Sevenzonic Ventures, the investment group backed by Javier Rodríguez Zapatero, former CEO of Google, and Manuel Gálatas.
The company’s portfolio, which is mostly owned by property developers and family offices, is concentrated along the Mediterranean coast, Mallorca and Ibiza.
Sonneil’s main clients are Belgian Flemish, Russian, British and Dutch, although Millá Ferrero commented that there has been a notable decrease in the number of British clients in recent years, especially since the Brexit referendum (…).
Original story: Eje Prime (by Milana Mishchenko)
Translation: Carmel Drake