17 January 2017 – Inmodiario
On Monday, Schibsted Spain announced its acquisition of the real estate portal Habitaclia. In this way, Schibsted Spain, owner of other portals including Fotocasa, has strengthened its leadership position in the real estate classified adverts sector.
“Habitaclia is a well-known real estate portal in the Mediterranean area. The portal has managed to grow in an extraordinary way in a highly competitive environment, basing its success on a detailed understanding of the needs of users and advertisers. Habitaclia is a great company and we are really happy that it has joined the Schibsted Spain family” said Frode Nordseth, CEO of the company.
Following this latest acquisition, Schibsted will offer its users more than 1,500,000 properties to buy and rent each month, from more than 15,000 estate agents and individuals. Moreover, the acquisition will allow advertisers to reach a larger audience in a simpler way.
Schibsted Spain owns a group of portals that receive more than 180 million visits per month, of which 35 million relate to the real estate sector. As a result of the purchase of Habitaclia, the group’s traffic will increase by more than 15%.
Habitaclia will operate as an independent brand within the Schibsted Spain group, retaining its offices and incorporating its more than 80 employees into Schibsted’s workforce. Fotocasa and Habitaclia will continue to operate independently, although certain processes will be established to enable both brands to learn from the strengths of the other.
“We are very happy to be joining the Schibsted family. Schibsted Spain has extensive experience and knowledge about the management of classified advert portals across multiple sectors. We are certain that Habitaclia will be able to benefit from this experience to offer greater value”, explained Javier Llanas, CEO at Habitaclia.
Habitaclia’s turnover amounted to €6.8M during the first three quarters of 2016, which represents an increase of 36% compared to the previous year. The firm has an EBITDA margin of more than 30% in its main region of operation (Cataluña, Balearic Islands and Andorra). This acquisition will increase Schibsted Spain’s total turnover by 8%, resulting in combined revenues of more than €88 million during the first three quarters of 2016.
Besides fotocasa, Schibsted also owns InfoJobs, Coches.net, Vibbo and Milanuncios.
Original story: Inmodiario
Translation: Carmel Drake