Inditex Reorganises its Logistics & Unifies its Warehouses for Online & Physical Stores

28 February 2018 – El Economista

In recent years, one of Inditex’s big secrets has been its logistical efficiency and its capacity to move any garment anywhere in the world in record time. Nevertheless, the development of its online business has now forced the Galician fashion giant to go a step further.

With the aim of reducing costs and increasing its profit margins, which have been decreasing systematically since 2012, Inditex has launched a project to unify the management of stock for its physical and online stores. The idea is that the same warehouse should be able to supply stores on the high street and in shopping centres, as well as customers who buy garments through the website.

The project forms part of the company’s digital integration policy. In fact, data collected by Inditex shows that a significant proportion of customers make their purchases online in the same physical store and that around 60% of the returns and exchanges for products purchased through the online channel are managed in a physical store.

Omnichannel strategy

In this vein, in recent months, Inditex has been strengthening its omnichannel strategy. In this way, at its store in Marineda, in La Coruña, it has opened an automated delivery point, with capacity for up to 700 packages, where users may pick up orders they have placed online without having to wait.

After launching that project last September, under the development of its equipment at the Technological Centre in Arteixo (La Coruña), the company explained that its aim is to take a step further towards the integration of its physical and online stores.

Improved deliveries

In December, the President of Inditex, Pablo Isla, announced that the group had started to offer same-day delivery in six cities – Madrid, London, Paris, Istanbul, Taipei and Shanghai – and next-day delivery in Spain, France, the United Kingdom, Poland, China and South Korea.

According to Isla, it is about looking for an “increasingly comprehensive management of the online business”, whereby allowing improvements in delivery times. Just a few weeks ago, at the end of January, Zara, the flagship brand of the Galician group, unveiled the first store in the world that specialises in making and collecting online orders, as well as processing any returns or exchanges, at a new store in the Westfield shopping centre in Stratford (London).

That is a pop-up or temporary store, which will remain open until the flagship store in the same shopping centre is reopened in May, which is going to see its surface area double to 4,500 m2 with a completely new concept.

“The staff in that store use tablets and mobile devices to help customers, who have the option of receiving their orders just a few hours later – if the order is placed before 14:00 – or the next day – if it is placed after that time. It also facilitates the payment system thanks to an innovative system of bluetooth card payment terminals”, explain sources at Inditex. The company, which has 7,504 stores in 94 markets around the world, has an online presence in 45 countries and is continuing to make progress against the large online platforms, such as Amazon and Alibaba. Meanwhile, the stock market is still punshing the group for its falling margins; on Tuesday, its share price fell again, by 0.86% to €25.25.

Original story: El Economista (by Javier Romera)

Translation: Carmel Drake

Axiare Leases 2 Industrial Warehouses In Madrid To Transaher

16 May 2017 – Inmodiario

Axiare Patrimonio Socimi SA has leased a total surface area of 42,000 m2 to the company Transaher. This is the first turnkey project measuring more than 30,000 m2 to have been constructed in the first (logistics) ring of Madrid since 2010.

Cushman & Wakefield, the global leader in real estate services, has advised the Socimi on this operation, which includes a logistics warehouse measuring 26,500 m2 and a cross-docking building covering 16,300 m2. The latter will also include a surface area for office use, where Transaher will establish its main headquarters.

Both buildings will be constructed with Class A specifications for logistics operators and will have a Gold LEED certification.

“We think that this is a very important operation for the owner of the project, because it has managed to close a turnkey operation spanning more than 40,000 m2, as well as for the tenant, which is going to have some new flagsgip facilities, with very high-quality standards. In this sense, the efficiency of the project will be maximised”, explained Guillermo García-Almuzara Rodríguez, Director of Logistics & Industrial at Cushman & Wakefield Spain.

“Transaher is a logistics company that is continuously expanding and through this project, we will boost our two business lines: Transport in the cross-docking building, and Logistics. By having two buildings in the same park, we will be able to strengthen the Same-day and home-delivery services to Logistics clients, as well as significantly extend the cut-off times for warehouse orders, by increasing the synergy with transport. Moreover, the location is exceptional in terms of connections, which will positively influence distribution”, said Mª Luz Cobos, Director General of the Transaher Group.

Completion in 2018

The development of Axiare’s logistics park in San Fernando de Henares spans more than 70,000 m2, of which 60% is already leased. The park is home to another logistics building, measuring 28,000 m2, which is configured to deal with demand for spaces of 5,000 m2 upwards. Completion of the warehouses is scheduled for H1 2018.

“We think that the San Fernando park is going to be a role model, both in terms of the quality and versatility of the building, as well as its magnificent location and environmental features, given that it will benefit from a Gold LEED energy rating”, added García-Almuzara.

Original story: Inmodiario

Translation: Carmel Drake