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Greece 5 February 2019 – Expansión
Lidl is giving a new boost to its ambitious growth strategy in Cataluña. To strengthen its position in certain locations, the German distribution chain has acquired a batch of six supermarkets from Caprabo, which together span a combined commercial surface area of 9,000 m2.
The operation involves establishments measuring more than 1,000 m2, which Caprabo inaugurated between 1997 and 2009 in the municipalities of Castelldefels, Roses, la Bisbal d’Empordà, El Vendrell, Sant Celoni and Terrassa (…).
Lidl already owns around one hundred points of sale in Cataluña, equivalent to 18% of its commercial network in Spain, which comprises more than 550 stores in total. The autonomous region is a strategic area for the multinational’s growth plan. According to Retail Data, in 2018 alone, Lidl increased its sales space in the Catalan market by 11.2%, where it now accounts for 4.6% of the market. Cataluña is Lidl’s second largest autonomous region in terms of number of supermarkets, behind Andalucía.
Meanwhile, Caprabo, owned by the Eroski group, has a network of 324 points of sale in Cataluña, Navarro and Andorra (…).
Original story: Expansión (by S. Saborit)
Translation: Carmel Drake