Inditex Reorganises its Logistics & Unifies its Warehouses for Online & Physical Stores

28 February 2018 – El Economista

In recent years, one of Inditex’s big secrets has been its logistical efficiency and its capacity to move any garment anywhere in the world in record time. Nevertheless, the development of its online business has now forced the Galician fashion giant to go a step further.

With the aim of reducing costs and increasing its profit margins, which have been decreasing systematically since 2012, Inditex has launched a project to unify the management of stock for its physical and online stores. The idea is that the same warehouse should be able to supply stores on the high street and in shopping centres, as well as customers who buy garments through the website.

The project forms part of the company’s digital integration policy. In fact, data collected by Inditex shows that a significant proportion of customers make their purchases online in the same physical store and that around 60% of the returns and exchanges for products purchased through the online channel are managed in a physical store.

Omnichannel strategy

In this vein, in recent months, Inditex has been strengthening its omnichannel strategy. In this way, at its store in Marineda, in La Coruña, it has opened an automated delivery point, with capacity for up to 700 packages, where users may pick up orders they have placed online without having to wait.

After launching that project last September, under the development of its equipment at the Technological Centre in Arteixo (La Coruña), the company explained that its aim is to take a step further towards the integration of its physical and online stores.

Improved deliveries

In December, the President of Inditex, Pablo Isla, announced that the group had started to offer same-day delivery in six cities – Madrid, London, Paris, Istanbul, Taipei and Shanghai – and next-day delivery in Spain, France, the United Kingdom, Poland, China and South Korea.

According to Isla, it is about looking for an “increasingly comprehensive management of the online business”, whereby allowing improvements in delivery times. Just a few weeks ago, at the end of January, Zara, the flagship brand of the Galician group, unveiled the first store in the world that specialises in making and collecting online orders, as well as processing any returns or exchanges, at a new store in the Westfield shopping centre in Stratford (London).

That is a pop-up or temporary store, which will remain open until the flagship store in the same shopping centre is reopened in May, which is going to see its surface area double to 4,500 m2 with a completely new concept.

“The staff in that store use tablets and mobile devices to help customers, who have the option of receiving their orders just a few hours later – if the order is placed before 14:00 – or the next day – if it is placed after that time. It also facilitates the payment system thanks to an innovative system of bluetooth card payment terminals”, explain sources at Inditex. The company, which has 7,504 stores in 94 markets around the world, has an online presence in 45 countries and is continuing to make progress against the large online platforms, such as Amazon and Alibaba. Meanwhile, the stock market is still punshing the group for its falling margins; on Tuesday, its share price fell again, by 0.86% to €25.25.

Original story: El Economista (by Javier Romera)

Translation: Carmel Drake

Amazon Opens 10,000 m2 Logistics Centre In Sevilla

13 September 2017 – Expansión

The US company has announced the entry into operation of a new logistics station, for the delivery of orders and products, in Sevilla. It is Amazon’s first centre in Andalucia, which will allow the company to operate with greater capacity and flexibility in the south of Spain.

The space will have a surface area of approximately 10,000 m2 and will see the creation of almost 80 jobs during the course of next year. The centre in Sevilla “will strengthen the distribution network in Spain and will allow us to satisfy the needs of clients”, says John Tagawa, Vice-President of Amazon for the European Union.

Intense presence

The e-commerce giant has decided to heavily back Spain. Its network in our country dates back to 2012, with the opening of a logistics centre in San Fernando de Henares, in Madrid, and another one shorter afterwards in the Barcelona municipality of Castellbisbal.

Moreover, the company plans to open two centres in Barcelona in autumn 2017: one in El Prat and the other one in Martorellas. A few months later, it will inaugurate a centre in Illescas (Toledo). Recently, the US giant also announced the opening of two logistics stations in Getafe and Valencia.

Original story: Expansión

Translation: Carmel Drake

Colau Closes 256 Tourist Apartments In 1 Month

11 August 2016 – Expansión

One month ago, the mayoress of Barcelona, Ada Colau, announced the launch of an emergency plan against unlicensed tourist apartments in operation in the city. Since then, the Town Hall has ordered the closure of 256 flats in total; in 2015, 400 orders were issued during the whole of the year. Nevertheless, for the trade association Apartur, which represents legal suppliers (of tourist accommodation), that figure is insufficient, and so it has called for the municipal government to make more effort.

A month ago, the town hall reinforced the number of agents making on-site inspections or verifying offers advertised on the internet. The sanctioned owners will receive a court order requiring them to cease their activity and they must pay a fine of €30,000. If they reoffend, the amount of the fine will increase.

One of the initiatives that Colau had announced a year ago was that unlicensed homes that joined the program for homes to be used as social housing would not be sanctioned, but for the time being, no property has joined that plan.

The town hall has also continued to process the files that it opened against the platforms Airbnb and Homeaway one year ago for reporting unlicensed flats.

Over the next few weeks, both operators will receive notifications and must pay a fine of €60,000 each. If they reoffend, the sanctions may reach €600,000.

The trade association Apartur celebrated the municipal initiative, but stressed that it is still a long way from eradicating the illegal offer that exists in the city. It also questioned the moratorium underway, which is affecting both the opening of hotels and the granting of new licences for tourist apartments, given that it is making the eradication of this activity more difficult. Its commitment, it said, is to a “responsible”, “sustainable” and civic tourist model.

Web site and letters

The municipal government defended itself against the critics and said that proof that it is giving priority to this issue is the creation of a website that allows neighbours to report illegal tourist apartments. During the course of one month, it has received 375 notifications. It has also started to send 800,000 letters this week, in which it calls on citizens to “collaborate”.

Nevertheless, the discomfort of several neighbourhood organisations against illegal tourist apartments is continuing to grow, and this summer it has extended further beyond the centre to reach neighbourhoods such as Poblenou.

Original story: Expansión (by David Casals)

Translation: Carmel Drake

Amazon To Open Logistics Megacentre In Barcelona

15 December 2015 – Expansión

Amazon now officially has a site for the construction of its logistics centre in Cataluña, to serve customers in Southern Europe. Yesterday, the Catalan Land Institute (Incasòl), a body that forms part of the Generalitat, awarded the firm a plot of land in the Mas Blau II industrial estate, in El Prat de Llobregat (Barcelona), near El Prat airport, for €30 million.

The US e-commerce giant did provide any more details about the award, which involves a plot of land measuring 150,808 m2, with a maximum buildable surface area of 210,000 m2.

The company is designing a due diligence to sketch out the project, say sources at Amazon. The agreement is expected to be signed at the end of January, after the prescribed period of one month for the execution of the operation.


This plot of land has been in great demand, given that Incasòl has received offers from other firms in recent months, bidding for the same area as Amazon.

The plot is located in one of the most important economic and industrial areas of the Barcelona metropolitan area.

“The new owners will be allowed to build a ground floor building and add three more floors in order to house the logistics centre plus spaces linked to its main activity: offices, retail and restaurants”, said sources at Incasòl yesterday.

The public body stated that it will be responsible for the construction of the 3.5 km-long underground power line, with a capacity of 15,000 kilowatts, which will involve a total investment of €1.2 million.

Once constructed, this centre will be one of 29 complexes that Amazon owns across seven countries in Europe. The centre in El Prat could become one of the largest – it will be even larger than the centre already in operation in San Fernando de Henares (Madrid) – in terms of its capacity to prepare orders.

Amazon is already undertaking work to construct a new centre measuring 45,000 m2, next to its complex in Madrid, which occupies a surface area of 32,000 m2. The company expects to create one thousand jobs over the next three years.

Original story: Expansión (by Tina Díaz)

Translation: Carmel Drake

Popular Places A €1,000M Mortgage Bond Issue At 1%

25 March 2015 – Expansión

The entity has completed a 10-year mortgage bond issue amounting to €1,000 million.

The placement carries a coupon of 1%, the lowest historical rate for Popular in the last ten years. The most recent bond issue made by Popular in April 2014 carried a coupon of 2.125% and had a five and a half year term.

Specifically, 78% of the demand for the bond issue has come from international investors. It has managed to attract a lot of investors and achieve an oversubscription of 1.4 x.

In terms of the nationalities of the international investors: 31% were from Germany and 15% were from the UK and Ireland. Demand for the bond issue was highly diversified, comprising 80 orders. By type of investor, 47% were fund managers, 32% were central banks and 19% were banks.

Original story: Expansión

Translation: Carmel Drake