31 January 2018 – Eje Prime
Parques Reunidos is strengthening its commitment to forming alliances with multinational brands to open new leisure spaces in Spain. The latest company that the group has created is the film production company Lionsgate, with which it is going to develop an indoor activity centre in Madrid. Investment in the project will reach €15 million in total and the inauguration of the centre is expected to take place at the beginning of 2020.
Located next to Príncipe Pío station, the centre will have a surface area of 4,200 m2 and will house an obstacle course, a climbing wall, a state-of-the-art movement simulator, a 4D cinema and various virtual reality experiences, according to Expansión.
Similarly, a restaurant and cafeteria will be installed in the space, which will operate independently of the centre and which will not charge an entry fee.
This alliance between Parque Reunidos and producer of films such as The Hunger Games and the series Mad Men, follows several that it has signed in the past with other multinationals such as Ducati and Nickelodeon.
The group’s roadmap establishes the opening of half a dozen more centres of this kind over the next few years, with an average investment equal to the amount being spent on the Lionsgate space.
Original story: Eje Prime
Translation: Carmel Drake