19 October 2018 – Eje Prime
Madrid and Barcelona are two of the most attractive cities in the world for retail. The two Spanish cities rank amongst the forty most attractive places for commercial activity, according to the Hot Retail Cities report, compiled by Modaes.es, with the support of Tendam and in collaboration with Instituto de Empresa.
The top 3 of the ranking features New York, Los Angeles and Singapore. Madrid and Barcelona are ranked ahead of metropolises such as Milan and Moscow, boosted by factors such as economic openness, the socio-economic environment and the presence of international operators. Moreover, in the fashion category, the two cities are also cradles of some of the world’s retail titans, such as Inditex, Mango and Tendam, and they are home to one of the largest European department store groups, El Corte Inglés.
Barcelona is ranked at number 29 on the list, scoring 425 points out of a possible total of 1,000. Tourism, the presence of fashion operators in the city, the commercial streets and their structure and geographical location are the key factors that place Barcelona within the top thirty hottest cities on the planet. In recent years, the city has become a gateway for major international retailers, such as Uniqlo, which chose the city for its debut in Spain.
Meanwhile, the Spanish capital is positioned at number 36 in the Hot Retail Cities ranking with 410 points. In the case of Madrid, factors that work in its favour include commercial openness, economic stability and recovery, and the multiplicity of prime thoroughfares such as Calle Serrano, Gran Vía, Fuencarral and Calle Preciados.
The criteria for compiling the ranking are grouped together under eight general points that companies assess when it comes to studying the city: demographics, economy, politics, socio-economic environment, tourism, retail, fashion and trendy cities. In addition, analysis criteria are included about the more or less optimal conditions of each city for international retailers.
Original story: Eje Prime
Translation: Carmel Drake