Tag: Marco Colomer

Pryconsa Draws a Roadmap to Build 1,300 New Homes by 2020

17 January 2019 – Eje Prime

Pryconsa is remaining strong in its commitment to the Spanish residential market. The property developer is planning to build at least 1,285 homes by 2020, located across the Community of Madrid as well as in the municipalities of Cáceres and Valladolid, according to sources at the company speaking to Eje Prime.

During the course of this year, the company is going to launch fourteen developments, containing a total of 727 homes, located in different parts of the Community of Madrid (such as Alcalá de Henares, the Puerto Hierro area, Torrejón de Ardoz, Boadilla del Monte and Vicálvaro), as well as in Cáceres and Valladolid.

On the other hand, in 2020, Pryconsa is going to start work on the construction of 558 homes, spread across six developments and located in the city of Madrid and the surrounding areas (Alcalá de Henares, Vicálvaro and Carabanchel). Nevertheless, as the group explains, “it is most likely that during this year, the number of projects started will increase”.

In addition, the company has the objective of handing over 561 new homes in 2019, 1,196 in 2020 and another 1,107 in 2021. For now, Pryconsa has the intention of focusing on the centre of the country, although it does not rule out entering other cities soon. “It will all depend on the situation and on the opportunities in the market, but that will happen from 2021 onwards”, say the sources.

Currently, Pryconsa has its headquarters in Madrid and operates delegations in Valladolid, Sevilla, Ayamonte and Valencia. The company, which has a workforce of 500, recently settled in the Mediterranean city, to open a Prygesa office, one of its firms specialising in the development of homes.

More than fifty years in the Spanish real estate sector

Founded in 1965, Pryconsa is a company that spans the entire construction cycle: from the purchase of land to the construction of assets and their sale. Besides the residential sector, the group also works in other segments, and is present in the hotel, retail and office sectors through its Socimi Saint Croix Holding Immobilier.

The Socimi, constituted in December 2011, is the owner of six hotels, twelve office buildings, thirteen retail premises and one logistics centre, most of which are located in the Community of Madrid, the group’s main area of operation.

Led by Marco Colomer, Pryconsa is one of the great survivors of the real estate crisis that Spain suffered from 2007. Nowadays, the company continues to be one of the largest residential property developers in the country, with more than 54,000 assets delivered by the end of 2018.

Original story: Eje Prime (by Berta Seijo)

Translation: Carmel Drake

Who is the Largest Residential Property Developer in Madrid

29 November 2018 – El Confidencial

With 12 developments underway comprising 758 homes with some type of protection, the Municipal Housing and Land Company (‘La Empresa Municipal de la Vivienda y Suelo’ or EMVS) is the most active property developer in the city of Madrid. Of the more than 350 residential projects under construction in the capital at the moment, the public initiative (by the Town Hall of Madrid), together with the promotion of cooperative homes or units with some kind of protection, has significant weight in Madrid, given that more than 16% of new build projects underway and 22% of the units under construction are public initiative developments (EMVS) or cooperative promotions.

That is according to data from the consultancy firm CBRE, which has compiled a study to analyse real estate activity in the Spanish capital, using satellites, taking into account both new build projects that require cranes for their completion as well as comprehensive renovation projects that do not need cranes or scaffolding. On the basis of the data obtained, the property developers who are currently carrying out those projects in the 21 districts of Madrid have been identified, be they new build projects, renovations, private homes or social housing units, excluding any homes being marketed on which construction work has not started yet.

The study establishes a ranking with the top 25 residential property developers in the capital on the basis of the number of projects underway and the number of units under construction. That ranking is led by the EMVS both by number of developments as well as by number of homes. Its developments are concentrated in the Pau de Vallecas (8 projects comprising 475 units), Latina (one development comprising 87 homes), Arganzuela (one development comprising 85 units), Villa de Vallecas (one development comprising 72 homes) and Carabanchel (one development comprising 25 homes).

Despite the strong development activity of the EMVS, the reality is that it is the private property developers who lead the activity overall, given that they account for three quarters (78%) of the new home units under construction in the city of Madrid. In fact, there are 12 private property developers with three or more projects under construction, which account for more than a third (34%) of the homes under construction.

Pryconsa and Inmoglacier, the most powerful

The second position in the ranking by number of developments is held by Pryconsa. The company chaired by Marco Colomer currently has seven projects underway, comprising 500 homes (…).

By number of units under construction, the second place in the ranking is held by Inmoglacier, with 748 homes under construction, distributed across just five developments, all of which are concentrated in Parque Ingenieros in Villaverde (…), all with some kind of protection and constructed on land acquired from Sepes more than three years ago. The company chaired by Ignacio Moreno (…) is one of the most active property developers in the capital and is focused towards a segment of the population capable of acquiring a home at affordable prices.

“At first glance, the sector appears to be vey fragmented. The 351 residential projects underway in Madrid are split between 241 companies or cooperatives. However, many property developers assign a separate legal entity to each promotion (…) and so it is not always easy to identify the large groups (and commercial brands) behind each project”, explains Samuel Población, National Residential Director at CBRE speaking to El Confidencial (…).

By area, the main national property developers are committed to constructing large projects in new areas, such as Arroyo del Fresno (Amenabar and Grupo Pinilla), Valdebebas, Parque de Ingenieros and El Cañaveral, where the projects with the largest number of units are concentrated. Companies such as Grupo Ibosa (…) and Vía Celere, along with the newcomer Brosh, complete the ranking (…).

International firms stick to the rich neighbourhoods

In terms of the property developers with a more international profile, by contrast, they are continuing with a strategy focused on the renovation of homes inside the city, in the most sought-after neighbourhoods. Venezuelan property developers have been particularly active, including Gran Roque (…), which has a dozen residential projects underway comprising more than 100 homes in some of the most sought-after areas of Madrid (…).

Also, Grosvenor (from the UK) and Darya Homes or Dazia Capital (France) are concentrating their activity exclusively in the districts of Centro, Chamberí and Salamanca. Those three developers – include Gran Roque – are currently managing 10 residential remodelling projects, which are characterised by the limited number of units (14 on average) and a clear vocation towards the high- and very high-end segments of the market.

Original story: El Confidencial (by E. Sanz)

Translation: Carmel Drake

Pryconsa, Ibosa & Vía Célere Bid for Sought-After Plot in Madrid

7 November 2018 – El Confidencial

It is the most important land auction of the year in Madrid. Not because of its size or its characteristics, but because of its location: just 500 m from the most iconic park in Madrid, the Retiro, in the heart of the Spanish capital.

The star is the Fábrica Nacional de Moneda y Timbre (the National Currency and Stamp Factory), which is the owner of almost 4,500 m2 of buildable land, with a buildability of 9,000 m2, where almost one hundred homes may be built, and whose divestment has been entrusted to the services of the Ministry of Finance.

The minimum price that it expects to obtain for the land is €17 million, nevertheless, given its location, and in light of the huge shortage of buildable land in the centre of the Spanish capital, and therefore, of new build developments, the experts consulted by El Confidencial do not rule out that the final figure could reach twice that.

The plot, which has been in disuse for more than 30 years, has sparked enormous interest from buyers and has generated great excitement in the neighbourhood. According to information gathered by this newspaper, some of the interested parties that have participated in the auction – the deadline for the submission of bids ended on 6 November – include a cooperative managed by Grupo Ibosa, Pryconsa and Vía Célere – all of whom are typical players in this type of auction – although the same sources also talk of at least half a dozen offers. To be able to bid, the interested parties had to submit a bond amounting to €853,000 – equivalent to 5% of the asset value.

For the time being, Grupo Ibosa’s plans for the plot include the construction, on a cooperative basis, of 94 homes with between one and four bedrooms with a swimming pool, padel court, spa, and jacuzzi, as well as a multi-use sports pitch, gym, minibox or crossfit room and a Finnish sauna; all those facilities are lacking in the vast majority of developments in the neighbourhood.

In fact, the project that is constructed on this site will be the only new-build development in the area. Ibosa’s plans include prices of almost €5,500/m2 per home, above the prices that are currently being paid in the area in the second-hand market, which stand at around €4,500/m2. Thus, for example, a new-build home measuring 160 m2 would cost around €828,000.

Both Grupo Ibosa and Pryconsa have starred in some of the most high-profile operations in the capital over the last five years. The most recent, for example, was signed by Pryconsa. The property developer chaired by Marco Colomer, one of the survivors of the crisis with more than five decades of history under his belt, submitted the only bid – amounting to €19.7 million – for the former bus depots of the Municipal Transport Company (Empresa Municipal de Transportes or EMT) of Madrid in the Buenvista neighbourhood (Carabanchel). Moreover, just a year ago, Pryconsa and Realia Business were awarded two plots of land in Madrid by the Ministry of Defence.

Meanwhile, Vía Célere, just two years ago, was awarded a plot by the Ministry of Finance on Avenida Santo Ándel de la Guarda (…).

In this case, the bid envelopes will be opened within the next few days at the Madrid office of the Ministry of the Economy and Finance (…).

Original story: El Confidencial (by E. Sanz)

Translation: Carmel Drake