6 June 2017 – Eje Prime
The office market is alive and kicking in Barcelona. The property developer and construction company Núñez y Navarro has leased the La Rotonda building to the US sportswear group Nike, where it will open its headquarters in Barcelona. The operation has been brokered by CBRE.
The building, located at number 51 on Paseo San Gervasio, has a surface area of 4,300 m2. The US firm is following in the footsteps of other large groups with its decision to settle in the centre of the city, as it seeks to be closer to consumers and offer a better service. For more than ten years, Nike’s offices have been located on the Mas Blau industrial estate in El Prat de Llobregat.
The sports brand will now open its office in the modernist building, which dates back to the beginning of the 20th century. The property was recently renovated and already houses the headquarters of Accenture.
“With this move, Nike is moving from more traditional offices on the outskirts of the Catalan capital to a ground-breaking new office in one of the best areas of Barcelona” – explains Sandra Muñoz, from CBRE – “This move echoes a global trend, given that increasingly more companies are using their corporate headquarters to strengthen their brand image, as well as a differentiating element when it comes to attracting and retaining talent”.
Original story: Eje Prime
Translation: Carmel Drake