Tag: Kenzo

Urban Outfitters to Open Spain’s First Anthropologie Store in Barcelona

25 October  2018 – Eje Prime

The Spanish retail sector is welcoming a new international operator. After an arduous two-year search for premises on the prime high streets of Madrid and Barcelona, Urban Outfitters has found a space to launch its first Anthropologie store in the country. This debut comes four years after the US fashion group first opened its doors in the heart of the Catalan capital.

Anthropologie is soon going to open at number 27 Paseo de Gracia, in a store measuring almost 780 m2, distributed over two floors and owned by a family office. The chain is going to take over from the Italian firm Twinset Milano, which will shut down in the next few days. The rental operation has been brokered by the real estate consultancy firm Aretail.

Specifically, the ground floor of the future Anthropologie establishment has a surface area 365 m2, whilst the basement spans 414 m2. The company will share the street with luxury operators such as Fendi, Céline and Kenzo, as well as with major distribution groups such as Inditex, Fast Retailing, H&M and Mango, amongst others.

Urban Outfitters arrived in the Spanish market in May 2014, when it launched a subsidiary to manage its business in the country. That same year, the group opened the first store of its homonymous chain in the El Triangle shopping centre in Barcelona, where it replaced the home décor firm Habitat.

Two years after its first opening, the US company started to search for new locations both in the Catalan capital and in Madrid to open its first points of sale for Anthropologie and Free People, the other chain owned by Urban Outfitters. In the spring, rumours of the imminent closure of an operation were revived.

Anthropologie is the group’s largest division by turnover, ahead of Urban Outfitters itself. The female fashion chain closed 2017 with sales of $1.4 billion (€1.2 billion), up by 1.9%. That figure accounted for 39.4% of the group’s total revenues.

At the end of its last financial year (31 January 2018), the chain operated 226 stores in the USA, Canada and Europe. The company is immersed in an international expansion process, which includes an overseas growth strategy. For that reason, Anthropologie appointed Peter Ruis, the former director of Levi Strauss, as the senior director of the international business in July.

Original story: Eje Prime (by L. Molina and P. Riaño)

Translation: Carmel Drake

Luxury Brands Conquer Madrid’s Golden Mile

17 October 2017 – Expansión

Fashion labels such as Sonia Rykiel, Oliver Peoples, Tesla and Audemars Piguet are arriving on the main shopping streets of the Madrilenian neighbourhood of Salamanca, with their first stores in the Spanish market.

The Spanish real estate market is enjoying good times, with investors interested in buying assets and commitments from all kinds of brands to open stores on the country’s main shopping thoroughfares. This interest is very apparent in the Madrilenian neighbourhood of Salamanca, the capital’s luxury shopping area, with the arrival of numerous new brands, such as the car firm Tesla (…).

The exclusive brand behind the 100% electric cars has taken over a store on Calle Serrano in Madrid, just a stone’s throw from Puerta de Alcalá, as Expansión revealed on 2 September. Specifically, Tesla has leased a 275 m2 store, at number 3 on the famous street along the Golden Mile (…).

“The Golden Mile in Madrid is a sought-after area for the majority of the luxury brands that decide to move to the capital. This means that sections  (of the street) that were less appealing until now, such as the uneven side of the road and the bottom section of the street, no longer have as much availability as they used to in previous years. Examples of this are the case of Tesla at number 3, and Malababa at number 8”, explain sources at the consultancy firm Ascana.

Tesla and Malababa are joining Kenzo and Audemars Piguet, the latest luxury brands to open stores on the famous Madrilenian thoroughfare (…).

Other sought-after streets

The commitment to the luxury market does not end on Calle Serrano (…). Adjoining streets, such as Calles Ortega y Gasset, Lagasca and Claudio Coello are also welcoming new international brands. “The interior of the Salamanca neighbourhood has seen the departure of traditional businesses, which cannot afford the current rental prices, and their replacement by premium brands. Not all of the brands can afford to pay for a store on the best stretch of Serrano; such premises are only available to 10% of firms”, says Ignacio Acha, Associate Director of Retail & High Street at Cushman & Wakefield.

“Claudio Coello is continuing to consolidate its position as one of the main thoroughfares in the Salamanca neighbourhood. Several brands are planning to open stores on that street, such as Sonia Rykiel, at number 79, Max Mara Weekend at number 63 and Pedro Miralles, at number 58″, say Ascana’s sources (…).

For brands like that, a store on Serrano or Ortega y Gasset is very expensive. The difference in price between the best store on those streets and on Claudio Coello could be up to three times”, says the Partner at C&W, the consultancy firm that has advised Sonia Rykiel on its operation.

In addition to the upcoming store openings on Claudio Coello, Ortega y Gasset has been selected as the location of choice by another international brand for its debut in Spain. Specifically, the glasses firm Oliver Peoples, owned by the luxury Luxottica group, has taken over the premises on c/Ortega y Gasset, 4, where it will open its first store in the country.

Original story: Expansión (by Rocío Ruiz)

Translation: Carmel Drake