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7 March 2019 – Expansión
After breaking off its alliance with NH last year, following that firm’s takeover by the Thai Group Minor, Hesperia is now joining forces with Hyatt. The US hotel giant is going to take over the operation of the two jewels in Hesperia’s crown: the Hesperia Madrid and the Hesperia Barcelona Tower. Hyatt will operate the two 5-star properties on a franchise basis under its Hyatt Regency brand from Q4 2019.
This deal forms part of a broader strategic approach by Hesperia, which has also teamed up with Apple Leisure Group for the management of four of its holiday hotels.
Original story: Expansión (by R. Arroyo)
Translation: Carmel Drake