ASG Joins Forces with Hampton by Hilton to Build a €40M Hotel in Barcelona

27 February 2019 – Eje Prime

ASG is launching a new hotel project in Spain. The group has formalised an agreement to build a Hampton by Hilton hotel containing 242 rooms in Barcelona. Construction work on the complex has already started and is expected to finish in the first quarter of 2021. The project is predicted to involve an investment of around €40 million.

The German manager is going to build the establishment opposite the Fira de Barcelona, in the Plaza Europa business district, according to reports in a statement. Hampton by Hilton Barcelona Fira Gran Vía will operate by virtue of a franchise contract with Borealis Hotel Group, which has signed a long-term rental agreement to operate the new hotel.

This is the third investment made to date in the Spanish hotel sector by funds backed by ASG. Hard Rock International joined forces with ASG in October to open a hotel that the latter is building in a former office building in the museum district of Madrid.

Moreover, ASG is undertaking the renovation of a hotel in the historical centre of Málaga to position it in the luxury segment. The Hampton by Hilton hotel in Barcelona is an investment carried out by ASG’s Iberia Fund I (…).

Original story: Eje Prime

Translation: Carmel Drake

ASG Invests €25M in the First Hard Rock Hotel in Madrid

10 October 2018 – Eje Prime

ASG Homes is converting one of its assets in Madrid. The real estate group is investing €25 million to transform one of its municipal office buildings into a four-star hotel. For this operation, the group has joined forces with the Hard Rock International brand, which has a presence in more than 74 countries and which is now debuting with its first hotel in the Spanish capital.

The hotel will have 159 rooms and will be located in the Madrilenian district of Atocha, opposite the Reina Sofia National Art Centre Museum. ASG is also planning to build an urban garden on the rooftop.

For Brian Betel, Managing Partner of  ASG Iberia Advisors, “this office building has a lot more potential as a hotel thanks to its proximity to the main tourist attractions in Madrid, as well as to the business centre and shopping district”.

ActivumSG in Spain (which operates under the brand ASG in the country) acquired the asset in 2015 for €15 million. The former owner of the building, which has a surface area of 7,800 m2, was the multinational AEW Europe.

The objective of the operation involves unblocking the asset for the group’s investors and taking a step forward in the company’s growth strategy in Spain. Similarly, sources at ASG Iberia indicate that they have opted for Hard Rock due to its “international reach”.

At present, the portfolio of ActivumSG in Spain comprises a dozen assets, with the exception of two, which were divested in recent months, located on c/Manuel de Falla and on c/Santa Leonor, both in Madrid. Even so, the operation that caused the fund to jump to the fore was its purchase of the Mercado de Fuencarral.

Original story: Eje Prime

Translation: Carmel Drake

Edificio España Is Set To Become A Hard Rock Hotel

4 October 2016 – El Confidencial

The countdown to the launch of Trinitario Casanova’s project in Edificio España has begun. The businessman, who has reached an agreement with the Wanda Group to acquire the property, has been given the green light by the Town Hall of Madrid for his plans to convert the skyscraper into a Las Vegas style hotel.

Last Friday, the department of town planning, led by José Manuel Calvo, approved the request submitted by the Baraka Group, the Levantine businessman’s holding company. Its request involves turning the majority of the skyscraper into a large hotel, whilst retaining the protected elements.

With this approval, Casanova now has all of the pieces in place to seal his second major agreement of the year: a 30-year contract with Hard Rock, the hotel empire owned by the Seminole Indians, who have presented Baraka with a firm offer to take over the operation of the Madrilenian skyscraper.

Sources at the Spanish company have acknowledged that conversations are at a very advanced stage, in a process organised by JLL, but that the final rubber stamp still needs to be given. That milestone that will come once the legal representatives of both parties have been completed their corresponding reviews.

The Hard Rock project for Edificio España involves opening a five-star hotel containing almost 600 rooms. The property will be equipped with restaurant and entertainment offerings and will also contain large suites and allow for the use of the roof terrace.

In addition, the approximately 150 parking spaces that the skyscraper already has in its second basement are sufficient for the North American group’s plans. The future hotel will occupy 22 floors of the property, spanning around 67,400 sqm, given that Baraka has reserved the first three floors, covering almost 15,000 sqm, for a large shopping arcade and is, currently, holding conversations with several potential operators.

Hard Rock Hotel’s commitment to Spain

Hard Rock has been looking for a site on which to open a major hotel establishment in Madrid for years and the possibility of doing so on Gran Vía is an opportunity that it does not want to miss, given that this thoroughfare offer all of the leisure, history, shopping and cultural offerings that are demanded by the profile of international tourist that the chain attracts.

The arrival of Edificio España onto the market also comes at a particularly sensitive time for the North American company, which, after several years negotiating with Enrique Bañuelos over the construction of a resort in the BCN World project, has now been told that the Catalan Government has recalculated all of its numbers for the complex and so its future is up in the air.

In Spain, Hard Rock Hotel also holds a concession agreement with Palladium, the group owned by the Matutes family, for its properties on the Balearic and Canary Islands, where the group…owns the Hard Rock Ibiza and Hard Rock Tenerife.

Having received the favourable report from the Town Hall of Madrid, Trinitario Casanova now expects to complete the definitive purchase of Edificio España from the Wanda Group by the middle of the month, and he will then be able to begin the renovation of the property, which is expected to take almost two years.

With this calendar on the table, the future Hard Rock Madrid may open its doors at the end of 2018, which is when the Four Seasons hotel, currently being constructed in the Canalejas Complex, is also due to open. Canalejas is another of the most awaited and controversial developments in the capital, although it should receive its final blessing from Manuela Carmena’s team within the next few days.

Original story: El Confidencial (by Ruth Ugalde)

Translation: Carmel Drake

Matutes To Expand Hotel Only You In Madrid

28 January 2015 – Expansión

Palladium, the hotel chain owned by the former minister and businessman Abel Matutes is strengthening its commitment to Madrid by expanding its Hotel Only You. The success of the boutique hotel, which opened its doors in 2013 and is located in Calle Barquillo, has encouraged the company to lease the adjoining building, which will allow it to add 50 rooms taking hotel’s capacity to 125 rooms in total; nine of these will be suites.

In 2014, Palladium recorded turnover of €429 million, an increase of 10% on the previous year. The hotel chain, which brings together 50 hotels and 14,000 rooms, will invest €80 million in three hotel projects this year, covering 1,280 rooms. In May, it will open the Grand Palladium White Island Resort & Spa in Ibiza. This will be followed by the opening of two new hotels between 2015 and 2016: one under the Ayre brand in Madrid, opposite the Atocha train station and the other, the Hard Rock Hotel in Tenerife.

Original story: Expansión (by Y. Blanco)

Translation: Carmel Drake