Apple’s Landlord to Build a 20,000 m2 Hotel in Central Madrid

27 June 2018 – El Economista

The Mexican Díaz Estrada family, owner of the Apple store in Madrid’s Puerta del Sol, has decided to launch a new hotel project in the heart of the Spanish capital. It will be a large complex, spanning almost 20,000 m2, which is going to be built on Calle Montera, in two adjacent buildings, one of which used to house the former Acteón cinemas for many years.

According to several sources in the sector, speaking to El Economista, the Latin American group has decided to re-launch this development now, although it has been working on it for several years. In this way, the family acquired numbers 25-27 Calle Montera in 2013 through its company Exacorp One. That building had been owned by the public company Madrid Espacios y Congresos, which purchased it in 2007 for €55.4 million during the reign of Alberto Ruíz Gallardón. The intention of the Administration was to renovate the property and give it a new lease of life as a hotel, but that operation was thwarted by the arrival of the crisis and the plummeting prices. In the end, it sold it for €34 million to Exacorp One, which, in 2015, also acquired the adjacent building (Montera 29-31) where the Acteón cinemas used to be located.

Now the group is going to convert both buildings into a 173-room hotel complex, according to the project plans to which this newspaper has had access. Thus, the company obtained the permits to carry out this project last summer and according to the same sources, may have already reached an agreement with a chain to operate the hotel. According to the experts, this project has sparked interest amongst all operators, especially those who still don’t have a presence in Spain. “It is a very iconic project in the heart of Madrid, where there are few developments of this size underway. Moreover, Calle Montera has undergone a very significant transformation in recent times, to improve its retail and restaurant offer”.

The construction of the new hotel will involve the complete demolition of the building at number 29-31 (the Acteón cinemas) in order to build a new building connected to the adjoining one. The 12-storey establishment will have one of the best terraces in the centre, spanning 654 m2 – housing a restaurant – with a swimming pool (…). The initial plans also include the installation of a gym, a bar, meeting and banquet rooms, as well as a function room for the hotel. In addition, the building will house five commercial premises.

This is not the first hotel project from the Díaz Estrada family, which is also the owner of the new Hyatt Centric, at number 31 Gran Vía. With that opening, the chain returned to Madrid in December 2017 after leaving the management of the Villa Magna nine years ago. The Hyatt name is precisely one that is being suggested as a possible contender to operate the hotel on Calle Montera, under one of the chain’s other brands, given that it could do so by reaching a double agreement with the owners.

Original story: El Economista (by Alba Brualla)

Translation: Carmel Drake

The Montoro Family Prepares For Monthisa RE’s IPO

28 April 2017 – El Confidencial

With the discretion that characterises family businesses, the Montoro family, which owns the real estate firm Monthisa, has been working for two years on one of the major milestones in its recent history. Known as Project Maura, the operation is aimed at creating a large portfolio of rental assets, with the firm’s debut on the stock market as the ultimate objective.

To deal with this firm, the company segregated its entire real estate business into the company Monthisa Real Estate, which was just another subsidiary until then, and sold one third of the capital to the US fund Proprium Capital, the same entity that has been a shareholder of Grupo Lar for almost a decade, which currently controls 16.5% of that company’s shares.

This asset manager is the heir of Morgan Stanley’s former special situations fund, which ended up being spun off from the parent company in the United States for regulatory reasons, although the management team continued, with Tim Morris at the helm.

Although Proprium – whose representative on the Board of Monthisa Real Estate is Philipp Westermann (…) – is a minority shareholder, the two partners signed a pact by virtue of which they established joint control over Monthisa Real Estate and committed to multiplying the assets in record time.

The result of this alliance has been the creation of a new real estate giant, whose first major purchase was the acquisition of the El Corte Inglés’ ground-floor retail premises on Paseo de la Castellana for almost €150 million, an operation that was closed in September last year; and most recently, the purchase of a building on the Madrilenian Calle Montera, which will be used for tertiary activities (offices and a hotel).

Following these operations, Monthisa Real Estate has a portfolio worth around €250 million, given that the company was constituted with commercial premises, offices and hotels that the Montoro family already controlled, worth more than €100 million.

Its assets include: the Correos Building, so called because the tenant is the public postal company; number 8 on Ribera del Loira, currently occupied by Dell; and the Hotel Radisson, on Calle Moratín 52, on the sought-after Prado Recoletos thoroughfare.

But the Montoro family and Proprium are also rotating their asset portfolio, as demonstrated by the sale of the office building that they used to own in Berlin – a 7,975 m2 property, leased in its entirety to MTV; and a unit in the Plaza Norte 2 shopping centre, occupied by Cinesa cinemas.

Survivor of the crisis

Monthisa is, together with Lar, GMP and Pryconsa, one of the few domestic real estate companies that managed to survive the crisis and, like the first two, it is committed to carving out its real estate business and teaming up with overseas funds to take advantage of the recovery in the sector.

Before reaching this point, the Montoro family’s property development arm regularised its situation with Sareb (…) and reached an agreement with the entity chaired by Jaime Echegoyen to develop properties jointly.

Following all these changes, the next major milestone involves turning Monthisa Real Estate into an iconic real estate company and, if the script is followed, providing an exit for Proprium, with the capital markets as the preferred option.

Original story: El Confidencial (by Ruth Ugalde)

Translation: Carmel Drake

Sidorme To Trial Tourist Flats on c/Fuencarral In Madrid

4 April 2016 – Cinco Días

The arrival of summer will see a 180-degree turnaround in Sidorme’s strategy. The hotel chain, which currently manages 12 properties located in Madrid, Albacete, Granada, Valencia, Girona and Barcelona, will move into the tourist flat sector in June. In recent years, this segment has seen tremendous growth in Spain thanks to online platforms such as Airbnb and Homeaway and numerous hoteliers have declared war (on players in the sector) accusing them of unfair competition.

In the case of Sidorme, the property in question is located at number 46 on Calle Fuencarral in Madrid, just a few meters away from a hotel owned by the company. The building is owned by the company Bawar Real Estate, which is responsible for renovating it, and will contain 20 apartments.

“Our idea is that the apartments will be located within a 3-5 minute radius of the hotels that we have in the centre of Madrid, so that we can provide a personalised service from the hotel reception”, says the CEO of Sidorme, Jairo González (pictured above). In addition, the company is finalising a second building containing apartments, which will be located close to the hotel that the chain plans to open after the summer, on Calle Montera, very close to the Puerta del Sol. With this second project, in which Sidorme will invest €2 million, the chain will operate 40 tourist apartments in the centre of Madrid.

Through this initiative, Sidorme hopes to differentiate itself from BeMate, the online platform operated by Room Mate, which also markets tourist flats close to its hotels. After these two buildings, which will form the company’s testing ground, González says that Sidorme will add between 40 and 50 apartments per year, which will ideally be located in buildings dedicated exclusively to this activity. Sidorme is cautious about other cities, “if we do not already have a hotel there, then it will not work”.

Alongside this activity, Sidorme will continue with its growth plans for the hotel segment. It will open its first establishment in San Sebastián in June and its second property in the centre of Madrid in September. The company has halted its plans to dives hotels that it owns, after it failed to receive any financial offers that were in line with its expectations, set at around €30 million. It does not rule out a capital increase or the incorporation of new partners to accelerate its growth plans and it is open to growth through hotels in Madrid “if that is appropriate”, as well as in other secondary cities.

Original story: Cinco Días (by L.S.)

Translation: Carmel Drake