7 September 2018 – Eje Prime
JCDecaux España has arrived in Barcelona. The outdoor advertising company has just signed the lease on a 2,500 m2 warehouse on the Besós industrial estate, in the urban area of the Catalan capital. The operation has been brokered by NCI Asesores Inmobiliarios.
The French company will allocate this space to offices, its fleet of vehicles and the storage of tools and other materials. JCDecaux España is going to invest between €300,000 and €400,000 in the remodelling of the warehouse, according to explanations provided to EjePrime by NCI Asesores Inmobiliarios.
The company that owns the warehouse is a leading player in the food sector and is in turn owned by an investment group.
JCDecaux recorded revenues of €3.472 billion in 2017. The group, founded in 1964 by Jean-Claude Decaux, owns more than a million advertising boards in more than 75 countries. Moreover, the multinational employs 13,040 people all over the world.
The headquarters of JCDecaux is located in Neuilly-sur-Seine, close to Paris. In Spain, the company currently carries out its activities in another warehouse in the municipality of Badalona, with more than 500 workers. At this stage, it is unknown whether the new centre leased on the Besós industrial estate in Barcelona will replace or be added to the portfolio of centres that the multinational owns in Cataluña.
Cataluña: a logistics epicentre
JCDecaux’s operation follows another deal closed on Wednesday by CN Logística. That company, specialising in logistics for the health, food, consumer goods, industrial and promotional sectors, has leased a warehouse spanning 7,400 m2 in the town of Parets del Vallès in the province of Barcelona, which has been advised by Forcadell.
In Cataluña, logistics demand grew by 50% during the first quarter of the year with respect to the same period in 2017. Until March, 187,000 m2 of land was leased in the Mediterranean region, according to data from the consultancy firm Cushman&Wakefield.
The volume leased during the first quarter was also 73% higher than the quarterly average for the last five years. In Barcelona alone, eighteen transactions were closed during that period, 38% more than the thirteen operations that were signed during the same period a year earlier, according to a report prepared by Savills Aguirre Newman.
By area, 44% of the operations were closed in the Barcelona and Baix Llobregat areas. Similarly, the volume of space leased in counties such as Vallès also rose, to account for 38% of total demand in Cataluña during that period, and in other areas with logistics activity such as Camp de Tarragona, Penedès and Girona.
In addition, the average size of the space leased during the first quarter grew by 8% and amounted to between 10,000 m2 and 12,000 m2. Prime rents in Barcelona currently amount to €6.50/m2, which represents a YoY increase of 8%.
Original story: Eje Prime (by Berta Seijo)
Translation: Carmel Drake