28 May 2018 – Eje Prime
Taylor Wimpey España is entering one of the most luxurious urbanisations in Spain. The Spanish subsidiary of the British real estate group is backing Sotogrande, synonymous with luxury housing, in its business plan for 2018, which also includes the launch of around twenty developments in the Balearic Islands, Costa del Sol and Costa Blanca, the three markets where it already has a presence and “in which we will continue working”, says Reyes Coll, Marketing Director at Taylor Wimpey in Spain, speaking to Eje Prime.
So far this year, the real estate company has launched eight new projects. Four of them are located on the Costa del Sol, three in Mallorca and the eighth is in Alicante. The aim of the company is to “launch between five and ten more promotions before the end of the year”, says Coll.
Taylor Wimpey’s main business in Spain is second homes for foreigners, which account for more than 90% of the company’s housing reservations.
In the Balearic Islands, where land is scarce and prices are growing rapidly, the company is finalising the requirements necessary to bring three new projects onto the market: Cala Lliteras, Cala Vinyes and Cala Gració. The latter is located in Ibiza, an island on which the real estate only has 22 homes to date, in Can Misses. The other developments in the Balearic region are located in Mallorca (…).
Almost twenty developments on the market
Without taking into account the aforementioned projects and those in the pipeline, the real estate company already has 19 developments up for sale in the country. Mallorca and the Costa del Sol are the two regions where most of its developments are located, with seven residential projects up for sale, whilst the company has five urbanisations on the market on the Costa Blanca.
Taylor Wimpey España’s business depends on foreigners interested in buying a second home in the country. This profile of buyer is growing again in line with the recovery of the economy. Indeed, the company recorded a 10% increase in its portfolio of international clients. “German, Scandinavian, British, Russian and Belgian buyers all stood out”, explains Coll. The General Council of Notaries explained recently in a report that those nationalities account for the fact that 20% of the homes purchased in Spain are acquired by foreigners. In 2017 alone, the company completed operations involving new homes with buyers from 32 different countries.
In the case of buyers from the United Kingdom, players in the Spanish residential market were fearful of the consequences that Brexit might have on sales. Nevertheless, sources at Taylor Wimpey explain that reservations from Brits have increased over the last nine months.
40% growth in post-crisis reserves
The end of the real estate crisis has also arrived for Taylor Wimpey España, whose reservations grew by 40% in 2015 and have continued to increase ever since (…).
According to its roadmap, the company is not planning any changes to the line of business that it has operated for sixty years. The property developer will continue to specialise in the construction of apartments and terraced homes in the most touristy areas of the country and will finance them solely using own funds.
Original story: Eje Prime (by J. Izquierdo)
Translation: Carmel Drake