Sareb is now hiring new agents in the market to improve its results. It has turned to four important real estate companies to guarantee the sale of properties of the Paramount portfolio, the one with the jewels of the crown. It includes a selection, which will grow, of 35 luxury properties, some of them valued in more than three million Euros, which reach a total of 38,2 million Euros.
The designated real estate companies are Gilmar, Jones Lang Lasalle and the commercial partnership between Catella and Rimontgó. A group selected for their experience in the high range business, with influence in different regions and with international customer networks. All four companies will work on commission to commercialize different parts of the portfolio, which include hotels, apartments and villas, scattered in the Balearic Islands, Costa del Sol, Catalonia and Madrid.
With more than 25 years in the market, the Spanish company Gilmar specializes in the commercialization of luxury properties located in the best areas of Madrid and Costa del Sol. Gilmar also collaborates with Sareb in the sale of other assets with a lower value.
Listed in the New York Stock Exchange, Jones Lang Lasalle is a financial services firm specialized in the real estate sector. The firm has been chosen because it operates in 70 countries with a network of 1000 branches. This company also offers some plots sold by Sareb in Madrid.
Finally the last mandate has been awarded to the tandem made of the real estate companies Catella and Rimontgó. The first one, owned by the multinational company Catella Group, intends to take advantage of its presence in continental Europe and its partnership with the British consulting firm Strutt & Parker to sell some luxury residences located in Mallorca, Alicante and a castle in Bienés (Huesca)
Rimontgó, present in the luxury residential market since 1959 stresses that its online marketing platform, a leader in Europe and its exclusive portfolio of customers have allowed in only 15 days, several visits and offers. They commercialize 16 assets in their web.
“The type of customers ranges from businessmen, University professors to ambassadors and we also have investors in a growing percentage, especially in the last six months”, Jose Luis Perez Cremades, managing director at Gilmar, explains. The international buyers change depending on the area, with South American fortunes closing operations in noble neighborhoods in Madrid and tycoons from Central and Northern Europe in the Costa del Sol. (…)