Plans are Afoot to Refloat Marbella’s Former Incosol as a Hotel

26 November 2018 – Diario Sur

It is one of Marbella’s historical tourism buildings, it has been closed since 2013, and for years the most famous of the famous passed through its doors. It is the Incosol. Now, five years after it definitively closed its doors when its last owners filed for creditor bankruptcy, something is starting to move in the great establishment, located to the East of the town and surrounded by gardens and unbeatable views.

According to information obtained by this newspaper, Hotel Value Added Primera, linked to the subsidiary that the Sabadell Group used to acquire the building in 2017, is studying the feasibility of refloating the property as a hotel. For that, it has made contact with the local Administration to consider, in the first instance, the possibilities that the plans would have from an urban planning point of view. In theory, the plans involve a hotel project without the healthcare features that the iconic Incosol used to offer.

Although no specific plans have been presented to the Town Hall yet, the Urban Planning department has started to evaluate the investors’ proposals. From the outset, the exclusive hotel use would require a modification of the elements of the General Urban Plan (PGOU) in force, that of 1986. For the time being, the case is being studied technically.

The sources consulted by this newspaper underline that the urban development plan reflects that this land “would not form part of the municipality’s healthcare model”, which would open the door to the proposed change. In any case, and with the aim of understanding the feasibility of the idea presented to the Municipal Administration, the investors are not taking any risks and have resorted to those who best know the urban development plan in force, namely, the team that drafted the PGOU of 1986.

Since the hotel’s closure in 2012, and after many incarnations in the courts, last year, it was the Sabadell Group, through its real estate subsidiary, who took ownership of the property and the brand. Just a few weeks ago, the doors of the old hotel were opened again to clear the facilities of all of the furniture and furnishings that had been left intact since its closure and which have now been donated to Cáritas (…).

The legendary spa of the jet set of the 1970s and 1980s in Marbella (through whose doors passed Audrey Hepburn, Elizabeth Taylor, Sean Connery, Rainiero of Mónaco and Camilo José Cela, amongst others) closed in 2013, on one of the saddest days in its history, since it opened its doors in 1973. The failure led to a creditors bankruptcy (…). And after much to-ing and fro-ing, in the end, one of its creditors, Sabadell, acquired the establishment a year ago.

If the plans of the investor group interested in recovering the property – which are still in a very early phase – come to fruition, Marbella could include the mythical Incosol in its list of new luxury establishments after the upcoming arrival of the prestigious Four Seasons, the arrival of W Marbella and the re-opening of the former Don Miguel establishment, thus confirming the growing interest in investing in the city, especially to create new tourist infrastructure.

Original story: Diario Sur (by Mónica Pérez)

Translation: Carmel Drake

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