Metro, the Next Large Shopping Center in Madrid

2/06/2014 – El Mundo

Madrid´s underground spreads in all directions and, in total, it is 324 kilometer long. Every day, it sees hundreds of thousands commuters moving around its 326 stops. Metro comes up to such world-known underground networks like those found in the New York, Moscow, Tokio, London, Berlin and many more.

Local Government is purely conscious about the cash generating power of the subway. Soon, it will be transformed into an enormous shopping mall. “The aim is to enlarge the commercial space from current 1.080 to 120.000 square meters”, says a regional speaksperson. The area is equal to four football stadiums of the Real Madrid team.

“We want to make the citizens encounter the services and shops found also in such popular streets as the Gran Vía or the Serrano. For instance, a traveler could find clothes over there, as well as gourmet products, mobile phone networks, food, cafes and other (industrial, workshops, new technologies)”, says Ignacio Gonzalez from the authority unit.

The regional Government must unify terms and conditions for investment in some services demanded by Madrid´s society. “Firstly, we permitted the opening hours to be more flexible, beginning in the large tourist flow areas (like the Puerta del Sol square). We also aim at enhancing job creation”.

Madrid Metro´s 12 lines reach far beyond the capital borders to such towns as Alcobendas, San Sebastián de los Reyes, Coslada, San Fernando de Henares, Rivas-Vaciamadrid, Arganda del Rey, Alcorcón, Leganés, Getafe, Móstoles, Fuenlabrada, Pozuelo de Alarcón and Boadilla del Monte.

Obviously, the forged regulation will boost Metro´s gains in terms of commerce. To illustrate, this year the subway is expecting to earn €2.7 million from this kind of activity (publicity exluded). The Government hopes for dramatic rises as the trading area will multiply by 111. Without increasing the ticket prices.

 Right now, 37 establishments operate in Madrid´s subway, many of them illegally.


Original article: El Mundo (by Jaime G. Treceño)

Translation: AURA REE