3/12/2014 – Expansion
Media Markt wishes to grow in Spain. The technology and electric appliances chain belonging to German group Metro is going to open 46 establishments within six to ten years and reach 12o sales points. Spain is its Europe’s third main market, both in terms of number of shops and sales, just after Germany and Italy.
The chain strikes city centres due to limited expansion potential in the suburbs. Today, Media Markt will give first step in this direction by opening a new store in Madrid, at 106 Alcala street and inside the Goya high-street radius.
The property, former Benlliure cinemas (for some years also housing Eroski‘s library branch Abac), has 1.900 square meters of retail space, a little bit less than average shops of the German chain disposing of at least 2.800 square meters. However, the group expects bumper sales in that location.
Media Markt landed in the capital of Spain with its store inside complex Paseo de la Castellana 200.
Original article: Expansión (by C. G. Bolinches)
Translation: AURA REE