Luxury Brands Flood Barcelona’s Paseo De Gracia
22 September 2017 – Eje Prime
Paseo de Gracia is getting ready to renew its portfolio of brands. The street, one of the most sought-after in Spain for international luxury, will see the arrival of three new firms over the next few months. According to modaes.es, Christian Louboutin and Isabel Marant will both open their second stores in the Spanish market, whilst Fendi is going to make its debut in the country.
Those three firms will soon play their part in a busy year for Paseo de Gracia. On Tuesday, the Barcelona street witnessed the public opening of Uniqlo’s first establishment in Spain, whilst a week ago, Kiabi was in the limelight, when it opened a store at number 11.
In February, H&M opened its largest establishment in the Spanish market on Paseo de Gracia in the Generali building, and in April, Sandro, owned by the French group SMCP, opened its first store on the street at number 37.
Isabel Marant, who already has one store in Madrid, has signed the lease at number 32 on Paseo de Gracia, after the investment fund BMO Real Estate Partners decided to split the premises occupied by Adolfo Dominguez in two.
The arrival of Isabel Marant in Barcelona comes just a few months after the investment fund Montefiere Investment acquired 51% of the share capital in the French company, with the aim of accelerating its development and geographical expansion (…).
Meanwhile, Christian Louboutin will take over the Starbuck’s store on the avenue. The US coffee chain currently occupies number 97 on Paseo de Gracia, next door to the multi-brand business Santa Eulalia and the firm Jimmy Choo.
The footwear brand launched its first establishment in the Spanish market in 2009. Christian Louboutin opened a 150 m2 store at number 13 on Calle Claudio Coello in Madrid.
The third operation on Paseo de Gracia is going to star the French giant LVMH. Fendi has signed the lease of number 38 on the Barcelona street, a property that has been on the market since March last year, when Hugo Boss moved to another site.
According to Cushman & Wakefield, after Portal de L’Angel, Paseo de Gracia is the second most expensive commercial street in Barcelona for opening a store. The price per square metre amounts to €230/month, compared to €270/m2/month on Portal de L’Angel, which retains its position as the most expensive street in Spain.
Original story: Eje Prime (by I. P. Gestal)
Translation: Carmel Drake