InterContinental Launches Indigo in Madrid

20/01/2014 – Expansion

Indigo has just entered Madrid´s stage. After four years of waiting, final landing of the boutique hotels brand of the InterContinental Hotels Group (IHG), the largest in the world in size, will be the flavor-of-the-year in Madrid´s hotel sector. (…).

It is the second Indigo of IHG in Spain (the other one is located in Barcelona) and it will be based in an office building on the Silva Street (adjacent to the Gran Vía). By the incorporation, IHG raises the number of brands in Spain (InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express and from now on, also Indigo) and returns to the commercial heart of Madrid, after having left it in 2005 when Metrovacesa sold to Santander the Edificio España, on the Plaza de España Square, that hosted a hotel Crowne Plaza.

At the moment, Indigo hotels can be found only in the United Kingdom, Germany and Spain. The owners of the building, the Álvarez Rodríguez family, will manage the hotel as a franchise.

They operate 17 other hotels in Mexico DF. in terms of franchise contracts with companies like: Holiday Inn or Wyndham. In Spain, the family holds a share of the Hotel Crowne Plaza Madrid Airport.

Coming back to Indigo, the hotel doors will open in February, however, while booking on the website, the starting date is set on 4th April. The 4-star hotel will offer 84 rooms and a suite, (…) and work for 40 people. The investment is said to have consumed between €4-6 million.

A night in Indigo will cost from  €140 (standard rooms) to €350 (suite) and it is expected to host 80% of guests from other countries. (…).

The Hotel Suecia also plans return to Madrid in 2014. (…).

 

Original article: Expansión (Yovanna Blanco)

Translation: AURA REE

51