H&M Opens & Other Stories in Madrid

20/11/2014 – Cinco Dias

One of the premium brands of H&M is going to make itself home in the Teatro Infanta Beatriz theatre building in Madrid, which housed restaurant Teatriz for over two decades. Now, Hennes & Mauritz (H&M) will breathe life into the iconic property located at 15 Hermosilla street inside the Salamanca district.

The new store will have at its disposal a 900 square meter total area distributed over three floors, one of them rounded, a raised scene looking up 20-meters to the roof, a backdrop, spotlights and marble details. The atmoshpere of history and past might be perceived inside the new & Other Stories shop since its opening on December 5th.

In spring 2013, the brand opened its first Spanish establishment on the Paseo de Gracia street in Barcelona, a minute-walk from the Plaza de Catalunya square. Next store will be located in Malaga, to be precise on the Larios street.

Apart from Spain, & Other Stories units are found in Denmark, the Netherlands, Sweden (mother country), the UK, Italy, the USA, France and Germany.

H&M, employing more than 116.000 workers, 160 designers and a hundred of pattern designers, increased its sales by 14% in October from the same month in 2013. In total, the group operates in 3.437 establishments (3.081 a year earlier).

Other brands of the Swedish chain are: targeted at teenage girls Monki, denim-loving Weekday and affordable Cheap Monday.


Original article: Cinco Días (by Paz Álvarez)

Translation: AURA REE