7/04/2014 – Europe RE
On April 2nd, HEMA inaugurated the first Spanish store established on the Fuencarral Street in Madrid (…), one of the most popular shopping destination in the capital. The CEO of HEMA, Ronald van Zetten, is very satisfied with such ´excellent location´ (…), however, as he remarks, the brand remains little know in Spain.
To facilitate shopping, the store chain will design the shop interior the same way like the other: in a layout of a home, with living room, bedroom, etc equipped with all products one would use in the specific room.
Encouraged by success in Paris, Bordeaux and Marseilles, the Dutch chain is planning to open several stores in London as well.
Original article: Europe RE
Summary: AURA REE