Globalvia’s BeLive to Operate Its First City Hotel

5/11/2014 – Cinco Días 

A hotel chain belonging to the Globalvia group places a bet on the urban segment. From 2015 on, BeLive will operate the Hotel Santo Domingo, until now managed by Mercure, owned by French group Accor. The establishment will be renamed the BeLive City Center Madrid Santo Domingo.

BeLive already operates in two other establishments in Madrid, one nearby the airport and the other in Talavera de la Reina, a town in the south-west of the capital. The chain’s CEO Javier Blanco assured the new hotel is an important step for the chain as it will be a unit fully defined as a city one.

The operation is a part of the brand’s extension plan, including both transit and resort hotels.

Currently, BeLive has got 31 hotels scattered around Spain, Portugal, Morocco, Cuba and the Dominican Republic, totalling at 9.000 keys.

The previous manager of the Hotel Santo Domingo (pictured), Accor and its Mercure, announced an intention of moving to the Hotel Lope de Vega, Madrid, a four-star establishment held by the Perez Gil family which from December will be known as the Mercure Madrid Centro.

Globalvia has also named a new CEO for its Halcon Viajes and Viajes Ecuador, Jose Maria Hoyos.


Original article: Cinco Días (by L. Salces)

Translation: AURA REE