28 July 2016 – Expansión
Emilio Cuatrecasa has launched a proposal to make the most of the beautiful landscape in El Ampurdán and the Costa Brava.
Yesterday, the lawyer and businessman announced the launch of a new hotel chain, which will specialise in managing small high-end hotels located in the region of Baix Empordà, which groups together idyllic landscapes in the imaginary triangle bordered by the towns of Sant Feliu de Guíxols, Girona and Torroella de Montgrí, in the central part of the Costa Brava.
Through his holding company Emesa Corporación, Cuatrecasas has just acquired Palau de Ullastret, a farmhouse with large arches rising above the medieval walls of this inland town, close to La Bisbal d’Empordà, famous for the archaeological remains of its Iberian settlement.
Emesa plans to invest €7 million – a figure that include the purchase price – in transforming this historical building into a luxury hotel, whose opening date is yet to be determined. The small palace, which will undergo an extensive restoration, is located on a 2,500 sqm estate, known locally as Can Romaguera.
The project represents the cornerstone of a much more ambitious initiative, which involves weaving a network of ten luxury hotels over the next three years, in this coastal region, dotted with hundreds of farmhouses and ancient buildings.
The new chain owned by Cuatrecasas does not have a name yet and will be forged through the purchase of new unique properties, as well as the integration of hotels already in operation that will be adapted to the philosophy of the project. “With this initiative, we are trying to professionalise hotel activity in El Ampurdán, which is currently very fragmented and in the hands of individuals”, explained Ferran Forrellad, CEO of Emesa.
According to the director, the project has been inspired by regions such as Tuscany in Italy, “where there is more organisation and, therefore, much greater international promotion and awareness of the region”.
The new chain will focus on offering rest and comfort to its clients with facilities and rooms equipped with the latest technology and with a modern design, but “without the interferences of a hotel service”. Thus, gastronomic, health and gym services will only be offered on-demand and will be subcontracted to specialist companies.
Original story: Expansión (by Sergi Saborit)
Translation: Carmel Drake