9 May 2019 – Diario Sur
The Azora group has purchased the iconic Hotel Pez Espada in Torremolinos and Hotel Riviera in Benalmádena from Med Playa, as part of a larger operation involving seven establishments located in Benidorm and along the Costa del Sol.
In total, the investment group has added 1,670 rooms to its portfolio as a result of the transaction and it expects to invest €30 million in the repositioning of the seven hotels. The chain Med Playa will continue to manage all of the properties for a period of up to 35 years.
Hotel Pez Espada has 235 rooms, a 4-star rating and was refurbished by Playa Med as recently as 2017. It was inaugurated in May 1959 and was one of the first establishments to be built on the Costa del Sol at the start of the tourist boom. Its clientele included Ava Gardner, Sophia Loren and Brigitte Bardot, amongst others.
Meanwhile, Hotel Riviera, which is also a 4-star property, is located next to Puerto Marina, serves adults only and has a sauna, spa, restaurants, gym and solarium.
From this operation, it is clear that Azora is committed to investing in tourist destinations with assured success, such as the Costa del Sol and Benidorm. It is currently creating a new fund to invest in holiday hotels along the Mediterranean and in hostels in the main European tourist cities.
Original story: Diario Sur (by Pilar Martínez)
Translation/Summary: Carmel Drake