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Mercadona Invests in Matosinhos Industrial Centre
8 September 2017
The Spanish retailer Mercadona renovated an old industrial centre in Matosinhos, where it set up its Portuguese innovation centre.
The area will total 1,000 square meters spread over two floors, and the company will use the facility to the study of the habits and preferences of Portuguese consumers. Mercadona will inaugurate its first four supermarkets in Portugal, starting in 2019. The facility includes product tasting rooms and kitchens.
Here, the supermarket chain’s specialists will “evaluate the needs of customers, listening to and observing their tastes and preferences.” The information is then passed on to “specialised suppliers so that they can improve existing products or develop new ones,” Mercadona noted in a statement to AICEP.
Original Story: Vida Imobiliária – Ana Tavares
Translation: Richard Turner