19 June 2020 – The Lisbon Regional Tourism Board (ERT-RL) will invest up to 600,000 euros to attract Portuguese tourists to the region. Over the next three months, the public body will launch low-cost packages focusing on accommodations and experiences, all at lower prices than before the pandemic. In 2017, tourism accounted for 19.7% of Lisbon’s GDP, according to a study by the management consultancy Roland Berger.
Packages of experiences (including, among others, boat trips, visits to wine cellars and urban art routes) will be offered for 20 euros. A meal and performance of fado will cost 25 euros, while a Lisboa Card, which provides access to the city’s participating museums and monuments, is on sale for just 12.5 euros.
Accommodation and experience packages will consist of accommodation for two nights, a 24-hour Lisboa Card and two experiences, for two people. Prices, which vary depending on the accommodations, will cost between 160 and 240 euros.
In all, the programme will invest more than half a million euros, €300,000 of which will go to marketing campaigns. Another €150,000 will go to payments to the companies offering the experiences, with an additional €100,000-€150,000 going to fado houses.
Original Story: Jornal de Negócios – Rafaela Burd Relvas
Translation/Summary: Richard D. Turner