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Hotels in Porto Reach 90% Occupancy for the First Time

 

29 August 2017

Last June, hotels in Portugal recorded double-digit price growth, including the average price per occupied room (ARR) and the average price per room available (RevPar), in almost all destinations, excluding Estoril.

According to AHP Tourism Monitors, AHP’s (Portuguese Hotel Association) data collection tool focused on Portuguese hotels, occupancy rates rose by 2.2 p.p. last June compared to June 2016, reaching 82%. A growth of 5.6 p.p. in 3-star units was also noteworthy, hitting an occupancy rate of 80%.

Separating occupation rates by tourist destinations, the analysis revealed that the Greater Porto region registered the highest occupancy rate (90%), a first, followed by Lisbon (88%) and Madeira (87%). The most significant growth occurred in Minho (13.4 p.p.), Leiria / Fátima / Templários (12 p.p.) and the Azores (6.6 p.p.).

Cristina Siza Vieira, AHP’s chief executive officer, said the results attained in Greater Porto were indeed the “great surprise of the month”, considering that it had the highest occupancy rate ever in June. In her opinion, events such as NOS Primavera Sound and other international attractions influenced these results, and their importance is a factor in the growth of interest in Portuguese destinations.

In June, ARR stood at 93 euros, 13% more than in the same period last year. 4-star hotels were also a highlight, growing by 15%. Tourist destinations Grande Porto (19%), Coimbra (18%) and West (17%) had the highest increases in the average price per occupied room.

RevPAR grew by 16% year-on-year to €76, with Lisbon (€97), Algarve (€88) and Greater Porto (€83) as tourist destinations with the highest RevPar.

The average revenue per hotel visitor continued to increase by 7% over 2016, reaching 131 euros. In AHP’s analysis of tourist destinations, Greater Porto was the area that grew the most, 19% compared to June 2016. However, in absolute terms, Madeira stood out with an average revenue of 299 euros.

Original Story: O Jornal Econômico – Sónia Bexiga

Translation: Richard Turner