Hilton Group to Open Five Hotels Over Next Five Years on the Iberian Peninsula

9 March 2019

The Hilton Group is investing in expanding its presence in response to increasing competition in the hospitality industry. The US chain is planning to open five new hotels in Portugal and Spain, in a partnership with the Spanish firm Panoram Hotel Management, which would then manage a total of eight Hilton hotels. Guillermo Perez Palacios, Panoram’s CEO, stated that their goal is open the new Hampton by Hilton hotels within the next four to five years. The two companies have been working together since the Hilton Group returned to Spain for the first time in 40 years when it opened the DoubleTree by Hilton Madrid Prado.

Original Story: Economia Online – Rita Lobo

Summary / Translation: Richard Turner