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Endutex to Build the First Moov Hotel in Lisbon

8 March 2021 – Ana Custódio

The project represents a €10-million investment scheduled to open in 2022.

The development is one of the Endutex Group’s latest forays into the hospitality sector. The new  hotel is the brand’s first in Lisbon and is located in the prime area of Parque das Nações.  Moov Hotels is a subsidiary of Endutex Hotéis, which is in turn owned by Portugal’s Endutex Group, which was founded in 1970 in the north of Portugal and is known as one of the primary European producers of textile coverings. Moov Hotels’ philosophy is to provide more comfort, combining quality and price with contemporary and sophisticated design and an environmentally friendly attitude.

Located in one of Lisbon’s leading business and entertainment centres, the Moov Oriente will maintain the spirit that characterises the brand, providing practical, comfortable and economical accommodations for people travelling for work or leisure.

The new project is not the first time the Endutex Group has invested in southern Portugal. The Moov Oeiras is already operating in the municipality of Oeiras, near the busy Lagoas Park and Taguspark. Besides the Moov Oeiras, the group also operates the Moov Porto Centro, the Moov Porto Norte and the Moov Évora. The group’s fifth unit in Portugal will go up in Parque das Nações and will also be Endutex’s most extensive, offering a total of 180 rooms.

According to André Ferreira, general manager at Endutex, the hotel is a strategic bet, “since, in this area, known for the large-scale movement of passengers arriving from the airport, but also the railway and bus station, demand still exceeds supply. On the other hand, we feel that there are few solutions at a fair price, so we want to fill that gap.”

The Endutex Group is also preparing to reinforce its international presence, with the construction of the second Moov hotel in Brazil, in Porto Alegre, in the emblematic ASTOR Cinema, which is expected to open in the first semester of this year. The new unit, which is being concluded, will have 149 rooms on ten floors.

According to Mr Ferreira, even at a moment when the hotel sector is facing significant challenges, the Endutex Group is confident in its ambitious growth strategy. “We have several projects in our portfolio for this segment, not only with the opening of new hotels but mainly in the introduction of new accommodation concepts, which will be announced soon. Our clients are varied, so it is imperative to rethink strategies, improve concepts and prepare for the future of hospitality.”

Translation: Richard Turner