10 December, Advisor Private
Luxury houses are more and more a safe haven asset. Such properties are exclusive not only for price reasons but also for a series of features such as the proximity to services and schools and the safety of the area. Luxury homes are still popular among Italians. These homes have to meet some specific requirements, as stressed by the report by Santandrea. The data are gathered from clients, real estate agents, developers and private banks. The survey was carried out in collaboration with Osservatorio Casa Doxa 2018, and it shows how the prime residential property market has endured the recession quite well in Rome and Milan, although with some differences depending on the area.
Milan is the most dynamic
Milan is the most active concerning the number of transactions. Brera is the fastest-growing area in the first half of 2018 in comparison with the same period of 2017. It’s followed by the old town and Magenta-Pagano-Castello which are still high on demand. Palestro-Duse is steady, while transactions in Quadrilatero are difficult due to the gap in the property value between seller and buyer. As a result, many potential buyers have moved to the rental market. Prices slightly increased in Quadrilatero (+0.2%), which is still the most expensive area. It’s followed by Palestro-Duse and Brera (prices are between 8 thousand and 9 thousand euro/Sq m). Property prices in Magenta-Pagano-Castello are stable at 6 thousand euro/Sq m.
Rome resumed growing
The trend is positive also for Rome. The demand rose in the first part of the year with the only exception of Flaminio and Salario-Trieste. The interest of buyers doesn’t correspond to an adequate offer which is still limited. Except for the old town, the number of transactions has risen, continuing the trend started in 2017. Prices slightly decreased from the previous semester (-0.2%), especially in Flaminio. The old town is still the most expensive area (10,500 euro/Sq m for new/renovated properties and 8,500 euro/Sq m for dated ones), followed by Aventino and Trastevere. In the other parts of Rome, prices are set between 6,800 euro/Sq m in Prati and 5,100 euro/Sq m in Flaminio. Prices for dated properties haven’t reported any significant variations: 4,500 euro/Sq m in Parioli and 4,900 euro/Sq m in Prati.
The outlook
In the second part of the year, transactions are meant to increase in Rome as well as in Milan, while prices will remain steady. Concerning the average time to sell a property, it takes about 5-6 months in Milan and 7 in the Capital (longer than the 6.3 months reported in the second part of 2017). The average discount in Milan is set at 10% and 13-14% in Rome.
The situation is varied for what concerns the rental market. In Milan, the demand concentrates in the old town and Brera, where there is still plenty of properties on offer, while the situation in Rome hasn’t changed much from the second semester of 2017. The demand is stable with an increase in Salario-Trieste. The average duration of leases has reduced both in Milan and Rome, little less than three months in both cases. Regarding discounts, they decreased by 9-10% in Milan and by 7-8% in Rome. Finally, the average prices further reduced in Rome (-0.6%) and Milan (-1%). The report shows how the number of lease contracts is expected to grow in Milan in the second part of the year thanks to the recovery of the demand. On the contrary, the rental market will not change in Rome. Moreover, the survey stresses the consistent growth of short-term rentals managed by privates or companies in Milan, with the consequent reduction in the offer for long-term leases.
The most requested property types
In Milan, the most popular houses have a surface between 180 and 230 Sq m, having decreased from the previous 180-250 Sq m reported in 2017. Properties generally have three bedrooms. Clients are mostly looking for new or renovated houses with a garage and a terrace. Concerning rents, the requested surface is smaller and set between 80 and 180 Sq m. The required number of bedrooms varies. Generally, tenants prefer new or renovated houses and apartments with high-quality furnishing.
In Rome, the average surface is comprised between 100 and 150 Sq m (with two or three bedrooms) in the old town and between 150-200 Sq m (three or four bedrooms) in Parioli. In Rome, the preference is for apartments to be remodelled, unlike Milan, in order to customise spaces according to the needs. In additions, clients require a garage, a terrace, and the position of the flat on the high floors. Concerning rentals, the requested surface is between 140-180 Sq m with two or three bedrooms. New or renovated properties are very popular.
The house as a safe haven asset
Italy has a tradition of investing in houses. This trend though has declined in the last few years due to the recession. However, this is not true for luxury houses. According to the report, they’re still seen as a life goal, a status symbol, a nest where to forget the stress of everyday life and express one’s personality.
For this reason, who buys a luxury property is not buying only a house but also “the pleasure of living”. The most requested features are functional spaces with plenty of light. Milan was the first to channel this need with City Life and Porta Nuova. Rome is behind for what concerns new real estate developments, and luxury properties concentrate in the old town. The report also shows how luxury properties have changed over the past decade. The reduction in the surface has also concerned this segment, translating in one shared space uniting kitchen and living room.
The kitchen is no longer a room to keep hidden, rather an open and accessible space, fully-equipped and highly-technologic, which also serves as a social place. The bathroom is the room that has changed the most. It has transformed into a place where to relax, featuring all comforts and precious and hi-tech materials. Moreover, the number of bathrooms in the houses has increased, and even the smallest homes have two.
The future of luxury
Finally, the report forecasts how the luxury residential market will evolve. Safety will be one of the main requirements. The location choice will be increasingly important, with the preference for quiet neighbourhoods with a good quality of life, and the presence of surveillance and alert systems.
Furthermore, energy efficiency will be crucial: heating, air conditioning, sound-proofing and domotics. At the same time, the house will have to be multi-tasking and adaptable to the different phases of life. As a result, furniture will be adjustable and objects multi-functional.
The social and urban environment of the property is becoming more and more critical, as well as the presence of services and the proximity to public transport.
Signature architecture is another emerging trend, with great attention to the building and its architectural style, although buildings designed by famous architects are already a distinctive characteristic of the luxury property market. Turn-key products will be increasingly popular, as they meet the need for simplification. As a result, utility and service bills will be included in the offer such as fibre internet connection, insurance, cleaning and laundry.
Source: Advisor Private
Translator: Cristina Ambrosi