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Real estate crowdfunding: “ethical profits” from auctioned houses

15 February, Il Sole 24 Ore

A new real estate crowdfunding platform is ready to start. The name is “Rendimento etico” (“ethical profits”) promoted by Andrea Maurizio Gilardoni, a real estate investor and trainer. Just like the already known Housers and the newly-born Trusters, the platform showcases lending offers, consisting in loans payable after the maturity plus interests (which are not guaranteed, as it happens with this kind of initiatives) without the participation of subscribers of the capital (which characterises equity crowdfunding).

“We’ve chosen the adjective ethical because the operations will target families in difficulties which are already struggling with banks. We want to intervene before properties are out for auction. We buy them at very convenient prices directly from the owner. After a thorough renovation, we put them on the market. That’s how we make our profits. But we close the deal only if, in the meanwhile, we’ll have sorted out all the debts towards bank as well as towards any other possible creditor”.

Such a result is achievable as Rendimento Etico is supported by Credito Italia, a company of Gilardoni himself. The company provides “debt reset” services through a network of consultants throughout Italy, using tools such as the liquidation of assets and the purchase of debt securities from banks. “I’ve been carrying out investments of this type for years with the participation of the small community of investors that has formed with the time. Crowdfunding offers a new channel to get funds while it gathers people”, adds Gilardoni.

Rendimento Etico is about to publish its first projects in the next few days. Meanwhile, the company has already collected 1,400 subscriptions from potential investors. Lemonway has been appointed for the management of the transactions.

From a corporate point of view, Rendimento Etico is 100% owned by Credito Italia srl, a subsidiary of International Marketing Consulting D.o.o, a Bosnian company of Gilardoni’s partner Lucijana Lozancic.

Gilardoni is a real estate trainer who, thanks to an intense activity on the internet, organises seminaries all over Italy teaching “how to make money” in the real estate market and how to become an entrepreneur.

Source: Il Sole 24 Ore

Translator: Cristina Ambrosi