24 December, Milano Finanza
Five stars for Milan’s new Renaissance. By targeting upscale international tourism, the city is going on with the restyling in the name of luxury that started in 2015 with Expo. Several projects are about to be completed, despite the possible obstacles of bureaucracy. The investors are mainly international hotel chains already present worldwide using Milan to enter the Italian market. They generally select historical buildings, often of great touristic relevance, centrally located, offering a comprehensive and sophisticated product.
The Hotel Portrait will open in 2020 in the former episcopal seminary of San Carlo Borromeo in Corso Venezia 11. The owner is Lungarno Collection Hotel, a company of the hospitality division of the Ferragamo group. The asset is located in the Quadrilatero fashion district, with an entrance also on Via Sant’Andrea 10. It represents a luxury spot featuring restaurants, a spa, a shopping arcade and an area for events.
The empty building across the Brera art gallery will become Milan’s Soho House, the first Italian location of the international clubs already present in 20 cities worldwide. It will include a lounge bar, a gym, a spa, a swimming pool, a library, a small movie theatre, and a rooftop garden. The club aims at becoming the new meeting point for the creative and business scene of the city.
Meanwhile, the brand Edison will open a luxury hotel in the building near Porta Romana which used to be the electoral office. It will feature 116 rooms, two restaurants, and a spa. Marriott will be a guarantee of its excellent standards. The company owns several high-end hotels in various cities around the world and is an established name in luxury hospitality.
For what concerns low-cost fashion, the Japanese fashion brand Uniqlo will open its first Italian store. The brand operates in 21 markets worldwide with 2 thousand stores, famous its signature line of ultra-light jackets. The store will be inaugurated in spring 2019, and it will develop over three floors covering a total surface of 2,500 Sq m. It will occupy a 20th-century building in Piazza Cordusio not far from Duomo.
Source: Milano Finanza
Translator: Cristina Ambrosi